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The True Cost of Online Privacy

by @ Louisville Web Design News | Logic Media

In light of recent developments with the Ashley Madison hack, questions are being raised about the true expectations and cost of privacy.

Prior to the wide adoption of the Internet by the masses, preserving one's privacy was as simple as deciding not to verbalize personal information to those around you. Today, keeping things private is proving to be more and more difficult, as individuals' own perception of privacy online tends to blur and be misplaced.

For some, sharing information online via an account, associated with user IDs and passwords, private user profiles and secure credit card transactions, somehow "feels" secure and private. In reality, as yet again proven by the Ashley Madison fiasco, nothing is truly private.

Most companies, including Ashley Madison, at their true nature are in the business of data mining—mining for the purpose of using that data to further their business growth and overall market share. Companies like Google (or the new Aplhabet) and Facebook, only exist because everyday users are opening their privacy boundaries in exchange for free service.

For most people, the use of Google’s “free” Gmail services is with the tradeoff, despite obvious sacrifices of privacy. The same applies to individuals spending hours of their time on Facebook, not only freely sharing their personal, private information, but also allowing the website to lock in their attention with thousands of ads, all for “free”.

Until online users learn the difference between the old fashion privacy and the false notion of privacy that is being set on the web, stories like Ashley Madison will continue to happen. In some instances, one's notion of false privacy results in an overall positive effect on the negative situation, in others it could potentially lead to devastating, irreversible circumstances.

Register for April’s SEO Summit

by Rebecca Gill @ Web Savvy Marketing

SEO Summit will deliver virtual SEO training and homework exercises that will teach SEO best practices and show you how to immediately apply SEO to your website or blog. Information will be presented in an easy to understand format with actionable steps. All education materials and information will follow my proven SEO formula for driving... Read More

The post Register for April’s SEO Summit appeared first on Web Savvy Marketing.

Website Hosting and SEO: Is Your Provider Helping or Hurting You?

by Rebecca Gill @ Search Engine Optimization – Web Savvy Marketing

Marketers and bloggers need to be aware of the interconnection of website hosting and SEO. The correlation of strong website hosting and SEO is many times overlooked and even I’m at fault of this oversight. Or I was at fault. I was reminded of it this month when I moved a website from one hosting company to... Read More

The post Website Hosting and SEO: Is Your Provider Helping or Hurting You? appeared first on Web Savvy Marketing.

Designing an Effective Home Page

by @ Louisville Web Design News | Logic Media

Many business owners spend thousands of dollars on designing a website, but fail to lay out an effective home page that captures visitor attention and maximizes their conversion rate.

When starting to design a rough layout of the home page, thousands of ideas start flying out, ranging from color schemes, number of pages, slogans, specials, copy, certifications, accreditations, and many more. Usually, after this long brainstorming session, it becomes very difficult to derive a concise, effective layout for the home page without all the clutter.

In order to design an effective home page and maximize a business’s return on investment, prior to laying it out, the business owner should clearly define the purpose of the home page and consider the following:

  • Upon landing on the home page, the website must communicate a clear message of the products or services offered by the business.
  • Websites must provide a brief summary of the top 5 products or services offered.
  • The home page should have an easy navigational structure to allow potential clients explore the secondary pages of the website.
  • The company’s contact information, including phone number, address and email, should be clearly displayed. Don’t make your potential customers go on a scavenger hunt.
  • Incorporate the company logo, slogans and a summary of existing marketing efforts into the layout.
  • Develop the overall design and feel of the website to reflect the company’s brand image and marketing plan.
  • Incorporate a call to action on the home page to maximize the conversion rate.

At times, it is hard to determine all the necessary information to include on the home page and at the same time not to overwhelm visitors. But, having a clearly defined home page mission makes a great start towards producing an effective home page layout. If it takes your website visitor 8 seconds to develop an opinion regarding your business, it’s extremely important to take all the steps necessary to ensure that your home page layout has your customer’s needs in mind, and, in turn, leads to high conversion rates.

What Facebook Watch Will Mean for Marketers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in August 2017 to select users in the U.S. via mobile, desktop and […]

Plastic Surgery Websites: What Your Site Needs to Succeed

by ccdmbgreiner @ Crystal Clear Digital Marketing

Is your plastic surgery website doing its job? If you’re a plastic surgeon, your website is the most important tool in your digital marketing arsenal. Your website acts as a salesperson, a receptionist and a consultant simultaneously. At every stage in the customer journey, your website should gently guide visitors along the path toward becoming […]

The post Plastic Surgery Websites: What Your Site Needs to Succeed appeared first on Crystal Clear Digital Marketing.

Why Your Business Needs a Blog

by @ Louisville Web Design News | Logic Media

It seems like everyone has a blog. No matter what an individual’s interest might be, there are certainly at least a few blogs out there talking about it. If you have been thinking whether you should start a blog, the answer is YES!

A properly ran blog can serve as a very powerful marketing tool. Establishing a dedicated company blog can serve multiple purposes--not only can it act as a way to communicate news and events about your company or associations, but it can also serve as a powerful public relations mechanism. Custom blogs provide an effective and easy way to communicate with your current and potential clients, build relationships and promote your business in general.

Building brand equity is extremely important for all businesses. Running a blog is an effective and inexpensive way to market your company, boost your brand equity and increase your company’s general awareness. Using a blog as public relations tool allows you to control your company’s image, perception and message in the market place.

At last, blogs act as a very powerful tool in the search engine optimization world. Because search engines like Google, Yahoo and Bing index blog articles for relevant content, a blog can easily increase your company’s overall online exposure and website rankings, in turn resulting in higher online lead generation.

Rest Assured Marketers, Facebook Is Alive and Well

by Allie Herzog @ Lighthouse Media Solutions

You may have heard the rumors that thanks to Snapchat, Pinterest, Twitter & Instagram, Facebook is not the goliath it once was. Fret not though, Facebook lovers, this just isn’t true! According to an article recently published on Social Media Today, the world’s largest social network is still boasting some pretty impressive numbers, especially in

SEO for Banks

by ZGM @ Zero Gravity Marketing

There is no shortage of banking options for your clients and potential clients, which is why having a strong SEO...

The post SEO for Banks appeared first on Zero Gravity Marketing.

Our Investment Strategy: Why We’re Selling Our Genesis Theme Store

by Rebecca Gill @ Web Savvy Marketing

Back in 2011, Chris Cree had the idea of launching a stock theme store. I denied his request the first two times he brought it up, but on attempt three I was bought in. For the next four months Chris and I worked with our team to launch a Genesis based theme store. We started... Read More

The post Our Investment Strategy: Why We’re Selling Our Genesis Theme Store appeared first on Web Savvy Marketing.

Register for One of Our Free SEO Webinars

by Rebecca Gill @ Search Engine Optimization – Web Savvy Marketing

Before we know it 2017 will be upon us. While you may not be thinking about marketing in 2017, I am and I’ve been working on scheduling some free SEO webinars through our partners Liquid Web and iThemes. Below is a list of SEO webinars scheduled for late 2016 and all throughout 2017. Feel free... Read More

The post Register for One of Our Free SEO Webinars appeared first on Web Savvy Marketing.

Website Design Trends For Opening Header: Image vs. Video

by @ Louisville Web Design News | Logic Media

Back in the day (about 10 years ago), when limited bandwidth prevented the option of wide, high-resolution header images as introductions to websites, designers struggled with the best solutions for impressive home page designs. Now, it seems like these large-format, high-resolution images are falling to the ways of the past, and are being replaced by a new industry trend: an opening header video.

The opening header video can be as short as 5 to 15 seconds, with a simple message or call to action for a specific business/website promotional message. Sometimes they run on a continuous video loop until the visitor clicks in to enter the website. An opening video is a great way to establish better engagement with website visitors, promote your website message and mission, and ultimately maximize website conversion rates.

The general use and popularity of video in marketing messages has been growing by leaps and bounds over the last several years, and seems like a natural transition into the website opening theme. Currently, the trend is making its way in the tech world with hip startups, but it would be interesting to see how fast the new trend gets adopted by larger companies who generally lag in change and innovative design.

Here are a few example of good use of home page opening video that we found worthy of mention. These companies have a clear picture of their marketing message and use home page opening video as a tactic to convert more sales.

Top 5 Reasons you should be using Search Engine Marketing

by Caitlyn Hepler @ Amplified Digital Agency St. Louis

When people realize they want or need something, they instinctively turn to their search engine of choice, and for 1.2 billion people, that search engine is Google.1 We are all familiar with the general process of using a search engine – After you type something into the search bar, it responds with a list of […]

Getting Started with Automated Email Marketing

by Sherice Jacob @ The Kissmetrics Marketing Blog

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it […]

When is a website ready for a redesign?

by @ Louisville Web Design News | Logic Media

With a wide range of digital marketing options available for businesses today, it’s hard to determine when your company’s website should be redesigned and revamped for today’s complicated digital landscape.

All websites should be evaluated and either updated or re-designed on a regular basis to meet their business’s most current needs. The true question is whether or not this could be accomplished with a simple modification or addition to the current website design, or if your business requires a complete website redesign to stay current. Here are some important evaluation factors that help to determine whether you need to redesign or not.

Is Your Current Website Mobile Friendly?

Over the last several years, more and more of your typical website visitors access and browse websites via their mobile devices. Depending on the industry, some website are almost solely accessed via mobile phones and tablets, thereby making “mobile friendly” as a necessity. What’s more, in 2015, Google’s search engine algorithm update started using mobile friendliness to help determine your website’s rankings, pushing responsive “mobile friendly design” to really become the standard in our industry. If your current website is not responsive and mobile friendly, it’s definitely time to redesign.

Today, many website designers are able to offer mobile friendly website designs with responsive web design as their standard, making websites easy to navigate and access from all types of devices, including mobile, tables and all sizes of desktops. Responsive design has been an industry standard of many years now, and should be a part of all standard web design packages. Responsive web design is standard with us.

Does Your Website’s Visual Design Fit with today’s Design Standards?

It has been said that beauty is the eyes of the beholder. However with web design, it’s easy to spot a badly designed, visually unattractive website. Website users accessing your website, in general, will determine the reputability and worthiness of your business within the first 8 seconds of the website load, and as a rule, ugly websites always fall short on customer conversions. If your website is outdated and unattractive, it’s time to redesign.

Does Your Website Load Slowly?

Just like the mobile friendliness of the website design, load speed comes in to play in multiple factors. First of all, users have no patience for slow loading websites. If website does not load in completely within 2 seconds, users will abandon and completely eliminate your business as an option. Additionally, Google uses website load speed as a determining factor for search engine rankings, basically decreasing the rank of your website and company, if it does not meet most current load speed requirements. Conclusion: if it’s slow, it has to go.

Is Your Website Not Ranking on Search Engines like Google?

For many businesses, ranking on search engines for your company name and company services and/or products is a crucial part of ongoing business growth. If your current website fails to rank for your desired terms and services, a redesign is in order. Today, 91% of users will not scroll past page 1 of Google when looking for a business or service, so being on 1st page is crucial part of all businesses.

Modern techniques for website design and development standards, including properly designed search engine optimization strategies, play a huge role when Google goes about determining your website’s ranking position. Updating your website design, code and search engine techniques is crucial and an absolute must for rankings in Google and business growth.

Does Your Website Meet Your Most Current Business Needs?

Just like all things, businesses are always evolving, whether it’s the addition of new services, new features, expansion into new territories or markets, or a complete business rebranding. Many times, this evolution simply calls for adding to the existing website, however some business changes call for a complete website redesign. For instance, has your business undergone a rebranding since your original design? Does your website need to offer online purchases for products or services? Does your website need to be redesigned to accommodate and showcase of a wider service options? Or has your business completely revamped its original focus since the last design? Taking a true look at your current design and evaluating how it fits into your current and future business goals will allow you to determine if a redesign is in order.

If you have made it through this list with questions and concerns regarding your current website and are still wondering if a redesign is in your future, feel free to contact us with any questions. We are always honest and ready to help!

Our Newly Launched Responsive Website

by @ Louisville Web Design News | Logic Media

While being in the daily hustle and bustle of building outstanding websites for our clients, sometimes it’s easy to forget to pay attention to our own website, built less than two years go, but a lifetime ago by web standards. Considering the changes in web design, optimization and search engine standards, we recently put in some overtime to give our website a much needed facelift.

Over the last couple of months, we took some serious time to think over the features, functionality and types of information presented on the website. We wanted to improve the user experience with our company on the web as well as showcase our core line of web design and digital marketing services.

Our new website is done in responsive design that optimizes and improves user experience for all internet accessible devices, including PC’s, laptops, tablets as well as mobile.

Because more and more users now access the web from non-traditional devices such as mobile smart phones and tablets, it has become crucial for every business to have a properly designed responsive website that guarantees a proper presence on the web. Our company has made responsive designed websites standard to all new web design clients at no additional cost earlier this year.

Over the next few months, we have plans in place to add additional custom website features that will further improve the user experience with our digital storefront, and also provide more how-to resources to our clients to help them grow and market their business.

Logic Media – Websites that Catch Your Attention!

Thoughts on the Website Fold

by @ Louisville Web Design News | Logic Media

If you’re an online-savvy individual, you have probably heard of the term “the fold”, and about the overall idea of keeping all the important information regarding your business “above the fold” of your website. Over the years, I have had a number of customers bring their concerns regarding “the fold” to my attention both before and during the developmental process of their home/landing page.

When the term “the fold” was initially coined, it referred to a newspapers' actual fold line and the importance of displaying the most relevant or eye-catching information before the actual halfway point of a newspaper’s front page—i.e. “above the fold”.

However, the idea of a website fold is slightly different when compared to the newspaper. Unlike the newspaper, in the online world there are number of factors that can affect the actual position of the fold.

First of all, the position is heavily dependent on the size of your Internet browser window. Over the last decade, computer screens have changed in sized significantly. Ten years ago, I was operating on a 14-inch screen with 800x600 resolution, which meant more than 70% of an average page was below the fold. Today, my MacBook Pro has a 15-inch widescreen display with 1440x900 resolution—between the resolution and other factors, now over 60% of an average webpage is visible.

The secondary factor that will affect the position of the fold is an individual user’s browser selection, toolbar settings and default font size. Depending on whether an individual is using Safari, IE, Firefox or Chrome, the top portion of the browser window may range from sparse or very crowded. Personally (despite my husband’s disapproval), I love Firefox. Yes it’s not as “cool” as Safari and not as “new age” as Google’s Chrome, but it has a friendly, mostly minimal interface that fits my usage patterns. Don’t get me started on any of the IEs, though. Depending on your primary online browser and selected browser font size, the amount of information that is displayed below or above the fold will vary.

Now, the question to ask is: How should a business owner and their web designer address the fold in the real world?

One-way to approach the issue of “the fold” is to try to predict its approximate positioning based on your target market. Understanding your target market and knowing your target audience is the key in being able to pinpoint the rough position based on their computer screens and browsers. If your company’s target market is an older age group who didn’t grow up using computers and generally doesn’t spend much time online, it’s safe to say that IE or Firefox (with some exceptions) is their browser, as it is usually the default. And, they are likelier to have their browser font size set higher due to poor eye sight. If your target market is younger and uses the web for most of their business searches, Firefox, Chrome and Safari (for Mac users) would be a safe assumption to make in their browser preferences. And their browser font size is probably set at the default or smaller, making the website fold at a much lower point of the screen.

Secondary, when trying to predict the approximate location of the fold knowing your target markets income level can help you narrow down their possible computer screen sizes. If you target audience has high discretional income, they are more likely to be operating on a larger screen then your average user--in which case the issue of the fold isn’t as big of a concern. However, if your target audience is a lower income group, they are more likely to be operating on an older machine with a smaller or lower-resolution screen, and the idea of the fold becomes more of a concern.

Now, regardless whether or not you can predict the position of the fold on your audience’s screen, the most important factor to consider when laying out a home page is Content Relevance and Hierarchy. When not knowing the exact position of the fold, it’s better to be safe than sorry. Yes, these days more then ever, individuals are a lot more likely to scroll past the website’s page fold, but it’s still important to include the most important items about your business near the top of your website. Features and services that you would like to highlight regarding your business should be present above the so-called “fold.”

Identifying the important information that you would like to present to your website visitors is key. If your goal is to capture your visitors attention within the first 8 second of landing on your website, consider what that information is and where it should be displayed on the page. Identify the features and services you would like your visitors to spot upon their initial landing. If your home page is overcrowded with too much information, you’re more likely to scare visitors away and lose potential leads. However, not presenting the right information above the fold can also result in lost sales as well. It’s a fine line to walk, but a proper website design will make or break your online advertising efforts.

Choosing a web designer that can guide your website project in the right direction, provide their marketing expertise and position your home page for high conversion rates is essential in online marketing. After all, in the long run, a poorly designed website can actually cost you money beyond the initial investment and may even affect your return on investment of other advertising efforts.

Crystal Clear: Digital Marketing for Doctors

by ccdmbgreiner @ Crystal Clear Digital Marketing

Do you ever ask your new patients how they discovered your medical practice? In the past, new patients may have found you through word of mouth or by looking for local doctors in the phone book. Today, though, new patients probably tell you that they found you by searching on Google or Yelp. Wouldn’t you […]

The post Crystal Clear: Digital Marketing for Doctors appeared first on Crystal Clear Digital Marketing.

Staying on Top of Google’s Algorithm

by bmgadmin @ BMGcreative

Keeping up with Google’s frequent changes to its search algorithm is challenging, but critical for your online presence. Nobody knows the exact weight Google applies to each factor it considers, but it is known that google takes into account the quality of the website, the freshness of content, key words used on the site, and […]

The post Staying on Top of Google’s Algorithm appeared first on BMGcreative.

Best Digital Agency SEO Toronto Search Engine Optimization PPC Company

Best Digital Agency SEO Toronto Search Engine Optimization PPC Company


Search Engine People Blog

An award winning agency with nearly two decades driving real business results for our digital marketing and SEO Toronto clients.

The Essential Digital Marketing Strategy: Local Search Engine Optimization

The Essential Digital Marketing Strategy: Local Search Engine Optimization


Business 2 Community

Four-in-five consumers are turning to search engines to find information about local businesses, products and services. Those local searchers are turning into customers at a high rate. Eighteen perce…

Amp Up Your Digital Marketing with New Strategies for Integrating SEO, PPC, Social Media, and Email

by ZGM @ Zero Gravity Marketing

We’ve said it before, and we will say it again: the world of digital marketing is ever changing, and if...

The post Amp Up Your Digital Marketing with New Strategies for Integrating SEO, PPC, Social Media, and Email appeared first on Zero Gravity Marketing.

Purchase Funnels: What You Need to Know

by ZGM @ Zero Gravity Marketing

Most leads are not instant customers: They go through a process of researching, comparing and evaluating before agreeing to spend...

The post Purchase Funnels: What You Need to Know appeared first on Zero Gravity Marketing.

Announcing SEObits – A New SEO Podcast

by Rebecca Gill @ Web Savvy Marketing

Many years ago I had a friend suggest I launch a podcast. I dismissed it and dismissed the idea each time someone else mentioned the same idea to me. In my mind there were tons of podcasts in the WordPress industry and I just didn’t want to be another one. Then over the 18 months... Read More

The post Announcing SEObits – A New SEO Podcast appeared first on Web Savvy Marketing.

Dayton Ohio SEO Marketing Specialist (Search Engine Optimization) - Matt Brandenburg

Dayton Ohio SEO Marketing Specialist (Search Engine Optimization) - Matt Brandenburg


Matt Brandenburg

Looking for a Dayton Ohio SEO Marketing Specialist? You just found him, hello my name is Matt Brandenburg. You may have already heard of me if you're local.

#myNYPD - How Social Media Backfired on Twitter

by @ Louisville Web Design News | Logic Media

In light of recent NYPD #FAIL twitter campaign I've decided to highlight couple of important how-tos about Social Media marketing, Twitter specifically.

First, to recap the actual story of the NYPD's not-so-genius or thought-out marketing efforts: In attempts to connect with their fellow citizens and further promote the efforts and popularity of New York's finest, on Tuesday, the department initiated a Twitter social media campaign asking users to post photos with officers around the city, tagged with #myNYPD. Despite their actual intentions of gaining a positive outcome, the campaign completely backfired and turned into a public backlash on police brutality and misconduct. In fact, it became so popular that users quickly organized other #my__PD campaigns in other cities.

To analyze the situation, for the non-millennials, the concept of social media marketing might be uncharted territory, and millennials themselves might be too naïve or inexperienced to foresee the possible outcome. But, regardless of the reason for the failure, social media marketing, just like any other marketing efforts, requires some foresight and analysis.

In hopes of not following in the footsteps of the NYPD, here are few things to consider before organizing a social media campaign.

  • Before launching any efforts, run a Possible Negative Outcome Analysis (PNOA) on your idea.
  • Determine your desired target audience and compare that audience to your selected social media channel.
  • Based on the selected social media channel, run an analysis on the types of tweets or posts the channel has experienced in the past.
  • Consider, based on your industry, if information flow should be censored or at least reviewed before going public.

Marketers should realize that the average individual is 10 times more likely to say something negative about any issue then to communicate something positive. Consider that Twitter has 58 million daily tweets, with the average user falling between the ages of 18-34 and 1 in every 13 tweets containing a curse word. Marketers should think about whether or not providing a fast, non-censored common channel for communication will actually benefit you in a long run or not.

I would imagine that on average, despite the actual reasons, no one is happy when having to deal with a police department or an individual officer. Considering this, it's probably much safer to limit marketing efforts to channels that limit negative press. That is, unless you're actually willing to crack down on the issues of police brutality and misconduct once they are brought up by the public.

Photo credit: @TheRealKeori

Website Design, Online Marketing and Your Established Company Brand

by @ Louisville Web Design News | Logic Media

Clearly establishing and promoting a company’s brand is the key to having a successful and growing business. The promotion of a consistent and worthy brand image, through a company’s logo and series of marketing materials drives business name recognition. Consistent branding should communicate a company’s message that drives the recognition of their products or services, and in the long run establishes a positive brand equity for existing and new customers.

After having successfully established a company brand in a non digital world, many companies often struggle to transition or properly represent that same brand image online , both accurately and positively. This is a flaw that can and does lead not only to a lack of new leads and sales but also a loss of existing customers.

Way too often our customers get approached by various advertisers offering them some sort of low-budget online product that is sold as a way to generate more leads and sales. This idea, which doesn’t sound bad from a bird’s eye view, can have negative ramifications. Way too often these quick online lead generation services not only fail to deliver on their promise, but what’s worse, they often end up hurting the company’s reputation and brand.

One of the most popular low-budget techniques we’ve noticed is the sale of “micro-sites.” These are usually done by organizations we would classify as non-design and non-website focused. These are companies that are in the business of making a quick buck by promising the creation of a mini website that is suppose to generate leads and promote the company’s brand image online. Unfortunately, in most cases, these sites fail to deliver any quality leads or sales, and, in fact, end up hurting the company’s reputation and even costing them in a loss of existing customers.

Why, you may ask? For several major reasons; first of all, by the mere business structure of these companies, the design and development process of these micro-sites must be nearly completely automated, take no time, and unfortunately no real effort. The companies end up with cheap, generic looking template sites that feel straight out of the 1990’s era, and lack any insight into the company’s brand image and message. Not only does it not communicate the company’s proper brand message, it actually makes them look cheap and degrading.

Secondly, with the lack of marketing insight by the development team and lack of any creative development process for a marketing message, these sites often fail to convert visitors into actual customers, sales or leads, yet again hurting the company’s image and reputation. The potential sales go instead to their competition, with their better and more thought out website presence.

Finally, stemming again from the business structure of these companies, the design and development process of these micro-sites is done without proper Search Engine Optimization techniques. Not only does this cause a lack of any real Google or other search engine rankings for company’s micro-site, but also dilutes the ranking of the company’s real website.

Is it possible for a micro-site to be beneficial in some way? Yes, but only under the right circumstances, and with proper design and development. A proper understanding and incorporation of the company’s mission and brand image, with specific goals could generate and convert leads. Otherwise, buying a cheap, un-thought-out micro-site is much like throwing rocks into an empty wishing well hopping for a miracle.

Your Website Rankings and Social Media

by @ Louisville Web Design News | Logic Media

In the world of Search Engine Optimization, things are always changing. However the importance of staying active, or at least present, on social media continues to remain an important part of SEO.

When making the decision to establish a presence for your business on social media, first it is important to research, evaluate and determine which social media channels you should stay involved on. The most popular social media options include Facebook, Twitter, Gooogle+, LinkedIn and YouTube. The type of content any one business has available to share will help you determine which social media channels would be the right fit for your business. In most cases, the type of content shared on Facebook can also be shared on Google+ and Twitter without much requirement for modification. Other channels, such as LinkedIn and YouTube would call for a different type of content and target a different purpose.

Finding the right mix of social media channels and setting realistic social media expectations are the keys to determining your social media strategy.

Once you have made your social media selections, it’s important to properly set up your social media accounts, with the proper classification of your business category, business information, links to your website from the accounts, as well as links from your website back to the social media channels. And for true social media fans, your social media feed or feeds can be incorporated into your website for further business promotions.

The main thing to remember when maintaining or increasing your website’s SEO rankings with the help of social media is making regular social media posts with quality content that your followers would consider reading and sharing. Setting up a realistic social media involvement plan ahead of time will help a business to constantly stay up to date on their social media channels and prevent the account from going stagnant. Unmaintained accounts will not only fail to gain new quality followers, but will also lose existing followers (customers). The goal of social media is to keep your business current in the news, build a loyal customer base and promote your business online.

Initially, all business owners have the best intentions when it come to staying active on social media and following their social media plan. Sometimes the busy-ness of running the business on a regular basis starts to take away from the these intentions and cause accounts to get overlooked and outdated.

In order to avoid this issue, a few easy social media best practices can help business owners set up and continue to maintain a solid social media plan.

  • 1. Decide and make a plan for the type of content you plan on posting on all your media channels. Will it be news or short updates? Photos or videos? Any or all of these can work.
  • 2. If possible, assign a designated social media individual in your office or schedule daily or weekly time for yourself to make social media posts.
  • 3. When posting on your social media channels, make sure your content is worth following and seeing on a regular basis for your followers. Avoid posting just to post—instead, have something to say.

Social media strategies and goals shouldn’t be complex or unreachable. The set-up of a realistic social media plan for your particular company’s needs and remembering to stay active will help your business improve SEO rankings and in turn grow your customer base.

How to Master Analytics like Will Smith and Amazon

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Will Smith is not just a pretty face. Nor is he just a likeable, talented actor. He’s a businessman and a master marketer. The only Hollywood star that predictably gets over $20 million per flick. Even his movies that didn’t get good reviews, like Hancock and Suicide Squad, grossed over half a billion each worldwide. […]

Content is King, but Bad Content is a Jester

by MedNet Technologies @ MedNet Technologies

Content, content, content. In the digital marketing realm today it’s all about content. Google made it so. A couple of years back Google changed its algorithm to move away from using keywords, which clever people had learned to totally game, and toward what was actually on the websites its bots crawled, the content. Suddenly, content...

How To Audit Backlinks In The SEO Spider

by screamingfrog @ Screaming Frog

There’s plenty of reasons you may wish to audit backlinks to a website, whether it’s to check the links are still live and passing link value, they’ve been removed or nofollowed after a link clean up, or you want to get more data on the links which Google Search Console...

What Is Search Engine Optimization And Why Is It Important

What Is Search Engine Optimization And Why Is It Important


reliablesoft.net

Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. What is SEO? Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be

SEO Tips for Home Business Owners

SEO Tips for Home Business Owners


The Balance

Search engine optimization SEO overview and tutorial to help get your site ranked on Google and other search engines.

Website Design Features and Trends that are Never out of Style

by @ Louisville Web Design News | Logic Media

As 2017 launches into full swing, new sets of website design trends and styles come into play. Between the new sets of popular or trendy new website colors, color themes, web fonts and general web design styles, sometimes it’s hard to determine which style and design trend to follow in any given year and still remain a timeless website that would last longer than the latest 2017 fab.

When trying to determine the best balance between implementing new web trends or sticking with standard design styles and techniques, some features should always be considered and remain in place to ensure smooth functionality with users.

1. Clean Navigational Structure

With advanced design and software options for clever website menu navigational structures, the options for navigational layout are endless. Some companies choose to have their website navigation completely hidden and only exposed after the click of the “hamburger” menu box. Others decide to prominently and thoroughly display every part of their website on a large format menu design. Whatever approach you choose to select for you web design project, it’s important to ensure that the menu is easy to navigate and appears uncomplicated to the end user. Sometimes, fancy, clever menu designs do nothing to steer the website functionality to maximize conversions, but only ensure confusion from your target audience.

2. Basic Information

In many cases, business-oriented websites target individuals who are reaching their website to look for company contact information, whether it’s the company phone number, email address, physical address or contact information for a specific person at the company. When designing the layout and format of your new website, make sure your essential company contact information is prominently displayed on the home and contact pages of the website.

3. Clean Website Layout

From years of experience, I understand that it’s very easy to want to cram in as much information about your business in front of your potential customers as possible while they are visiting your website–obviously that’s the goal of each website. However, it’s critical to accomplish this in the most user-friendly and user-oriented way possible. Website home pages should be designed to showcase the business’s most important features, services, or products, and targeted toward the company’s desired outcome and definition of success (i.e. a conversion).

4. Clear Call For Action

Let’s face it, regardless of the type of business you operate, each one of us has a desired outcome that we look for from our website. Whether it’s to engage users to follow you on social media, make a sale via an ecommerce platform, or generate a lead, all of our design and marketing efforts should be driven toward this goal. When determining your new website layout, make sure you select the styles, structures and designs that have a clearly defined and reinforced call of action feature throughout.

Remember the Essentials

New design trends, colors and themes will always come and go, but it’s important to keep note of the essential aspects of web design effectiveness regardless of whether or not your design decides to reflect new trends or simply stick to the standards.

At Logic Media, we always love to adapt new industry design trends into our designs as well as design websites with standard branding methods. Regardless of the style or layout we select, we always ensure our customers’ websites function and look amazing, are easy to use for everyday audiences, and generate new business for our clients. Contact Us today to see how we can help your business by creating a website that delivers results and stands the test of time.

Join Me at SEO Bootcamp OKC!

by Rebecca Gill @ Web Savvy Marketing

This month I held my first SEO Bootcamp in Dallas, Texas. Our attendees came from all over the country and students flew in from a variety of locations stretching from California to Michigan and New York. My students were developers, marketers, and small business owners that work in a variety of industries. This diversity of experience and... Read More

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Who Uses the Internet - A Demographic Breakdown

by @ Louisville Web Design News | Logic Media

After discussing Internet demographics with one of my clients and comparing it to their target market, I’ve decided to write a blog article regarding the demographics of the average Internet user in the United States. As a marketing major and a business owner, I strongly believe that all business owners should understand their company’s target market and its general behavior online.

The first question any business owner should ask themselves is, What is my target market and what type of activity, if any do they have on the Internet?

I found out that the general demographic structure of the Internet is one of the most confused and misinterpreted parts of business marketing, especially among business owners who themselves don’t have much experience with the Internet. So to clarity and define--Based on the latest marketing research, 74% of the United States population, equally male and female, are online in the following age groups.

  • 93% of 18-29 year olds are online
  • 81% of 30-49 year olds are online
  • 70% of 50-64 year olds are online
  • and 38% of 65 + year olds are online

The second question business owners should ask to further narrow down their criteria is, What type of income would a household need to have in order to purchase my service or product and how does that criteria fit with Internet users? Based on the latest Internet demographic reports by the Pew Research Center, the following is the demographic breakdown for the average Internet user by household income:

  • 94% of individuals whose household income is above $75,000 are online
  • 83% of individuals whose household income between $50,000 - $74,999 are online
  • 76% of individuals whose household income between $30,000 - $49,000 are online
  • and 60% of individuals whose household income is below $30,000 are online

And to even further narrow down the demographic structure of the Internet users following are the levels of education:

  • 94% of individuals with a college degree or higher use the Internet
  • 87% of individuals with some college experience use the Internet
  • 63% of high school graduates use the Internet
  • and 39% of individuals without high school diploma use the Internet

Now, after having defined “average Internet user” the next question to ask is, What is the reason the average Internet user goes online?

  • 88% of Internet uses go online in order to use search engines to find information
  • 86% of users go online to get maps and driving directions
  • 81% of individuals go online to research product or service they are thinking about buying
  • 75% of users will go online to buy a product or order a service
  • 35% of users will go online to rate a product or a service they bought or used

Of course there is a lot more information and data that could be considered to further narrow down the demographic of the Internet user and his/her general behavior, but to summarize the above:

The majority of Internet users are equally male and female between 18-64 years of age, with household income over $30,000, and with at least a high school diploma. They use Internet to research businesses, products and services and make general purchases online. Therefore, if you’re a business owner who still thinks that your target market is not on the Internet and not doing business online to research or buy your products or services - you’re wrong.

The general rule in marketing says, “be” where your clients are. Not having a professional Internet presence to capture the your target market’s attention and present your product or service to them at the time of need simply means you’re missing out on a huge chunk of the market and potential sales.

6 Big Myths About SEO

6 Big Myths About SEO


Inc.com

Your understanding of the way Google works is probably three or four years out of date--and that's an eternity in Web time.

Search Engine Journal - Marketing News, Interviews and How-to Guides

Search Engine Journal - Marketing News, Interviews and How-to Guides


Search Engine Journal

Helping marketers succeed by producing best-in-industry guides and information while cultivating a positive community.

Back to the Future: 5 Marketing Predictions That Were Right on the Money

by Anne Leuman @ Online Marketing Blog – TopRank®

Great Scott! The TopRank Marketing blog has been around since 2003, way back when content marketing and blogging were relatively new to the business world. We are proud of the fact that we were early adopters of the blogging trend—one of today’s leading content marketing strategies for improving brand visibility and engagement. Trends and predictions [...]

The post Back to the Future: 5 Marketing Predictions That Were Right on the Money appeared first on Online Marketing Blog - TopRank®.

Website Home Page Elements for Brick and Mortar Businesses

by @ Louisville Web Design News | Logic Media

Over the years I have noticed an abundance of articles on the web about the proper design and optimization of website home pages. Despite their great ideas and suggestions for proper design, few of them actually touch on design and optimization techniques for brick and mortar businesses—the businesses that exist on the streets without ecommerce shopping carts, blog interfaces and software downloads.

As a web design company in a small town, our web design and marketing paths frequently cross with existing businesses that provide a service or product to the general public in a geographical proximity, usually with a physical location. The actual elements on their website home page require a different set of features for proper design and optimization solutions.

1. Identification of Business and Brand

One of the most important features of a properly designed website home page is the introduction and identification of the company name, logo and brand. Frequently, local businesses are searched for by name, and it is crucial to provide visitors with clear identification of website ownership and company information, preferably all in the header of the page.

2. Presentation of Company Contact Information

The second most important feature of each business after their name and/or brand is the contact information. Visitors should see the company’s immediate contact information upon the initial load of the site without having to scan the screen. A website’s home page header should include all of the basic company contact information such as phone number, address and quick online contact options. In addition, in instances where the company’s customers would need to visit the company’s physical location, the address area can also showcase a simple map of the location or link to maps.

3. Quick Overview of Company Services and/or Products

After identifying the company brand and contact information, the next feature that a website should provide is the company’s line of services or products. Frequently this can be done through a brief overview in the photo header of the site or a concise list in the web page body. The size of overview depends on the type and number of services and/or products offered by the business. One option is for extensive lists being presented in easy to understand parent categories with smaller sub-lists.

4. Call for Action Features

Let’s be honest: the vast majority of websites exist to generate some type of revenue for the business, whether it’s through estimate or consultation requests, product sales or membership sign-ups. Considering this, too many sites completely fail to address a call for action feature for their business. The website’s home page should clearly communicate each businesses unique call for action features and drive users toward that goal.

In addition to these features, depending on the business type and service provided, a company can and should select other design and feature elements to include on the home page. For example, for a website whose goal is to drive awareness or knowledge for a unique type of product or service, videos could be a tool to use for brand or product introduction. Or, with a business providing services where a visual project showcase might help generate more sales, the home page could include a photo gallery.

Before starting any website design project, both the website developers and business owners should evaluate the company’s unique web requirements and design a proper home page that includes the basic elements of the design and call for action features that drive business growth.

Why Live Chat is a Great Addition to Your Website

by Advice Media @ Advice Media

More and more practices are adding live chat capability to their websites. While first impressions of this new communication portal can seem somewhat intrusive, live chat actually breaks down the barriers with customers and potential customers. It allows customers to ask questions or book appointments without having to use the phone, which research shows customers prefer. At Advice Media, we’re big fans of this growing...

Writing Website Content: Addressing the Elephant in the Room

by Rebecca Gill @ Web Savvy Marketing

Whether you’ve just spent thousands of dollars on a custom website build or you’re using an off-the-shelf stock website theme, you’ll ultimately have to address the elephant in the room. Your elephant, my friend, is writing website content. It’s the one thing, and monumental task, that stands in the way of your pretty new website going live. For many... Read More

The post Writing Website Content: Addressing the Elephant in the Room appeared first on Web Savvy Marketing.

IP Targeting: Digital Direct Mail

by Caitlyn Hepler @ Amplified Digital Agency St. Louis

For decades, direct mail has persisted as a tried and true way for brands and local companies to reach their clientele, however recent research has shown that direct mail efforts only become truly effective after the third mailing to the same prospect list. Companies who run print-only marketing campaigns such as direct mail are missing […]

Online Advertising - Impressions, Page Views and Clicks

by @ Louisville Web Design News | Logic Media

As an owner of a business, I realize that everyone’s marketing budget has a limit (well almost everyone’s), and because of that, it’s crucial for business owners to carefully place their limited advertising dollars into marketing efforts that help their business grow and produce return on investment.

When comparing online advertising to other advertising media such as television ads, billboards, newspaper and radio, the online advertising results are easily quantifiable. Online advertising allows business owners to simply track return on investment with help of free online traffic reports that indicate your advertising’s number of impressions, clicks and direct contacts.

Yes, at times, terms such as impressions, page views and clicks can get confusing and potentially generate wrong expectations. However, in my experience, most business owners who are actively involved in their marketing efforts can quickly learn the difference between an impression and a click.

If you’re a business owner who is considering doing some online advertising, the best way judge whether or not a particular investment is worth consideration is to simply view the company’s past track record with other business owners who have taken the leap of faith and trusted their limited advertising dollars to that particular advertising medium.

If a company cannot produce any traffic data - whether it’s impressions or direct clicks - it simply means that the company isn’t worth your dollars. The one and only reason someone would hide these simply obtainable, quantitative results from their customers is only because there are no real results to show.

When considering where to place your advertising dollars make sure to choose a company that not only makes promises for your potential traffic, but can show you the actual numbers to back up the promises. Contact us today and see the type of results that our team at Logic Media continues to generate for our clients.

The Force that is Amazon

by @ Louisville Web Design News | Logic Media

From its humble beginnings in the garage of a Silicon Valley home as one of the first online book sellers in 1995 to what is today considered the fourth most valuable company in the world, Amazon is now competing with the Apple, Alphabet and Microsoft's of the world and now ranks higher than Berkshire Hathaway.

In addition to completely overtaking the online book sales/reading market by storm by taking over the traditional reading model, Amazon has also overtaken the brick and mortar retail market, causing giants such as Walmart, Costco and Target to continually loose huge chunks of market share to Amazon's easy online shopping and Prime shipping model. Amazon is also leading the way in world of online video streaming for movies and TV shows, and online web services for server rentals and content delivery.

Over the years, Amazon has come to own or strategically purchase a wide range of companies that not only help support Amazon's existing business model but help Jeff Bezos expand its brand into other categories, positioning them as a giant force of technology, power, and money.

Here are just some of the companies and properties owned by the giant, without even looking into the sheer power behind each one: Amazon Drive, Amazon Fresh, Audible, Diapers.com, Junglee.com, Wag.com, 6pm, AmazonGlobal, BeautyBar.com, DPReview, Warehouse Deals, AbeBooks, Home Services, Book Depository, East Dane, Prime Now, Wisper Cast, ACX, Amazon Inspire, Casa.com, Fabric.com, Shopbop, Woot!, Alexa, Amazon Video Direct, ComiXology, Goodreads, Soap.com, Yoyo.com, Amazon Business, Amazon Web Services, CreateSpace, IMDb, TenMarks.com, and Zappos. At Logic Media, we use Amazon Web Services as some of our infrastructure, as does a large portion of successful startup and established companies.

Besides running the Amazing set of companies under the Amazon umbrella, Jeff Bezos also runs and manages the Washington Post newspaper, the Blue Origin private space exploration company as well as being an investor in Uber, Airbnb and many other successful companies and business endeavors.

It would be hard to image what a world would look like without the existence of Amazon and all it's sub companies. Jeff Bezos' visions and plans definitely make our world easier to live in and manage day to day, whether it's through online book reading, eliminating time wasteful trips to the retail stores or purchasing online business services from Amazon Web Services. The only question remains, what else does the Amazon have in store to make our lives easier and more efficient.

50 Influential Women in Content Marketing 2017

by Lee Odden @ Online Marketing Blog – TopRank®

With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content [...]

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YouTube: The Social Media Platform You Are Underutilizing

by ZGM @ Zero Gravity Marketing

You may be an avid YouTube watcher—many people are—which is why your brand should have a strong presence on the...

The post YouTube: The Social Media Platform You Are Underutilizing appeared first on Zero Gravity Marketing.

Back to the Future: 5 Marketing Predictions That Were Right on the Money

by Anne Leuman @ Online Marketing Blog – TopRank®

Great Scott! The TopRank Marketing blog has been around since 2003, way back when content marketing and blogging were relatively new to the business world. We are proud of the fact that we were early adopters of the blogging trend—one of today’s leading content marketing strategies for improving brand visibility and engagement. Trends and predictions [...]

The post Back to the Future: 5 Marketing Predictions That Were Right on the Money appeared first on Online Marketing Blog - TopRank®.

Google’s Mobile First Policy May Benefit Your Business

by Colleen Loos @ MAXBURST

Google’s shift to mobile first is about trying to keep its users who search the internet happy. Google is in the process of testing its new mobile first indexing policy that will soon be in place. It matters because all businesses that have an online presence are subject to the effects of Google Search algorithms. […]

The post Google’s Mobile First Policy May Benefit Your Business appeared first on MAXBURST.

Robots and cobots in Logistics 4.0 – the next stage of growth

by J-P De Clerck @ i-SCOOP

Despite the de facto main attention for the Internet of Things when people talk about ‘Industrie 4.0’, many other/related technologies and realities take center stage in Industry 4.0 and Logistics 4.0. Among them: robotics. Obviously, they are already used a lot in manfacturing and logistics. However, the market is about to accelerate as research and […]

Search engine optimization: the integrated marketing approach

Search engine optimization: the integrated marketing approach


i-SCOOP

An in-depth connected and customer-centric view on search engine optimization: facts, evolutions, tips, resources and data.

Tools Of The Trade #1 - 1Password

by @ Louisville Web Design News | Logic Media

The nature of our job (web design, SEO, and online marketing) is unique in ways that were unimaginable a decade or two ago. We have tremendous flexibility in how and where we work, and even the methodology we use. Results are expected, as always, but it is now, more than ever, our own burden to define our work process and the tools we use to accomplish it. Certain software and services have proven themselves over time to be surprisingly useful and save us time, money, effort, or stress. This is the first article in what I am hoping will be a recurring segment about the tools that we use to do our work.

Several aspects of our work require us to deal with login information for various sites. We frequently maintain client logins for google apps/gmail, google places, content management systems, email newsletters, online directories, web servers, and countless other online services as a service to our clients. These logins are often sensitive—a good deal of trust is placed in us to hold this information. Maintaining hundreds of these accounts used to be complicated.

Enter 1Password. I learned about this software from a podcast, and have seen it recommended on several high-profile sites. Basically, 1Password is an intelligent password management system with integration into various web browsers. It allows us to maintain a large set of accounts and passwords in a secure, but very efficient and easy to use manner. While most modern browsers have a password manager of some form that may suffice for lighter use, when you do a large amount of cross-browser testing, a tool like 1Password really shines.

Besides passwords, the program can store software serial numbers, credit card information, personal information, server accounts, and even arbitrary notes, all secured. It's a one-click process to fill out a shopping card address/credit card form.

Since we have a few people working on the same projects, we discovered that 1Password can even sync over Dropbox. Adding a new password on one computer will push it to all other synced computers in seconds! The iPhone and iPad applications also sync, so you can have access to your private information wherever you go. Gone are the days of separate lists of passwords all out of sync and out of date.

1Password is one of the first things I install on a new Mac, and it's hard to imaging what we did before. I highly recommend it to anyone who has struggled with password or account maintenance.

5 Teachings That Can Empower Your Roofing Business In Cincinnati

by Matt Brandenburg @ Matt Brandenburg

If you are starting a roofing business in Cincinnati, or if you have had one for quite some time, you are going to need to find a way to market it. Likewise, you also need to find a way to motivate yourself to get out there and get more clients. Advertising is only part of […]

The post 5 Teachings That Can Empower Your Roofing Business In Cincinnati appeared first on Matt Brandenburg.

Microsoft Ends Windows XP Support

by @ Louisville Web Design News | Logic Media

April 8, 2014 marked the end of an era. Microsoft officially dropped support for Windows XP, the venerable operating system that has powered PCs for twelve years.

At its debut, and through much of its life, XP was seen by many as the pinnacle of PC uniformity, with it's quick adoption and near total market saturation. Even microsoft's own attempt to unseat it, Windows Vista, didn't make a dent in the install base. Only after the releases of Windows 7, Windows 8, and Windows 8.1 did they move to discontinue support.

This doesn't mean that XP is going away any time soon. Reports show that as many as one out of three computers worldwide still use XP today. Large companies, especially those in regulated industries such as hospitals and insurance companies, are notoriously slow at updating unless forced to. Since dropping support means that Microsoft will no longer offer security patches, this may be the nudge they would for much needed update.

Still, most see this move as a good thing. Windows XP was limited to Internet Explorer 8, and could not be upgraded to IE9. With any luck, this will reduce the IE8-and-lower browser share even more, making web designers around the world very happy.

9 Digital Marketing Quotes to Help You Grow Your Business

by Jason Parks @ The Media Captain

In meeting with many business owners and entrepreneurs over the years, there seem to be nine specific marketing quotes that resonate with these ambitious businessmen and women. Just like a comedian remembers his best jokes and tosses away the ones that generate only few laughs, I try to remember and jot down the marketing quips

StudioPress Sites: The Who, What, and Why

by Rebecca Gill @ Web Savvy Marketing

This month the Rainmaker Digital team is rolling out a brand new offering called “StudioPress Sites and holy cow they might just have something special here. I’ve long been a fan of StudioPress and the Genesis Framework and was even a beta user for Genesis back in the day. When the Rainmaker Platform arrived I dug into... Read More

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Our Top 11 Content Marketing Takeaways from #CMWorld 2017

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting [...]

The post Our Top 11 Content Marketing Takeaways from #CMWorld 2017 appeared first on Online Marketing Blog - TopRank®.

Keeping Your Marketing Message Simple and Impactful

by bmgadmin @ BMGcreative

With any marketing message, your goal is to educate, entice, and retain customers. No matter how complex your core products and services are, there’s always value to be gained by keeping your marketing message both simple and impactful. Minimalist marketing makes your message easier to understand, and it also helps to keep it strongly implanted […]

The post Keeping Your Marketing Message Simple and Impactful appeared first on BMGcreative.

5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Some pig. Terrific. Radiant. Humble. In the classic E.B. White novel, Charlotte’s Web, these simple yet impactful words save a life and make another better. And for prolific writer, marketer and speaker Ann Handley, these words also make the title character the best content marketer in the world. “In just four [phrases] she had to [...]

The post 5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’ appeared first on Online Marketing Blog - TopRank®.

Sponsorship Activation Campaign with the Cleveland Browns

by Jason Parks @ The Media Captain

As a marketing agency, there are certain campaigns that come our way that we instantly salivate over. This was the case when Where I’m From, an Ohio based apparel company, approached our agency regarding a sponsorship activation campaign with the Cleveland Browns. “We wanted to expand our footprint in the Cleveland market,” said Ryan Napier,

The Shifting World of SEO in 2016 and 2017

by Rebecca Gill @ Web Savvy Marketing

In 2016 I fell back in love with SEO. I truly did and I didn’t even notice it happening until late in the year. A large part of this transformation was because I saw an increasing need to help people understand what SEO is and why it matters. I spent a great deal of time... Read More

The post The Shifting World of SEO in 2016 and 2017 appeared first on Web Savvy Marketing.

How to Close Out Summer Effectively with Labor Day Marketing

by Ryan Yaeger @ Blog – Mainstreethost

Labor Day is one of the top marketing occasions of the year, whether you have a brick and mortar location or sell products online. The key is to make sure that you’re appealing to your customer base in an engaging and attractive way that makes them want to buy.

The post How to Close Out Summer Effectively with Labor Day Marketing appeared first on Mainstreethost.

What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?


Search Engine Land

Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.

Launch of 2013 with Latest Search Engine Market Shares

by @ Louisville Web Design News | Logic Media

Based on the latest Compete, seoMOZ, Nielsen-Net and Alexa search engine traffic analysis, Google yet again has a slight gain in market share on both national and global levels, while Bing’s market share increased slightly at the expense of Yahoo’s loss.

Here is the summary of the United States Search Engine market share and its change from one year ago:

  • Google – 86.3% - increase of .03%
  • Bing – 7.3% - increase of 2.15%
  • Yahoo – 3.1% - decrease of 5.13%
  • Facebook – 1.4% - decrease of .18%
  • Ask.com – .08% - almost no change

What is interesting to notice is that Bing experienced an increase in traffic and Yahoo took a significant hit. With attempts to compete in the search engine market share war, it looks like Bing’s marketing efforts with their “Challenge” campaign might have had a positive outcome toward their market share gain.

Another interesting observation is the decrease of Facebook’s market share over the year. Despite their attempt to compete for search engine revenue dollars and all the hoopla of them going public, one would think Facebook would be able to gain a bit of market share over the year, not loose it.

From the business marketing stand point on search engines, yet again these numbers reinforce the importance of being optimized for and on Google, and making sure to at least cover all the important bases with the other search engines.

If the predicted trend continues year after year, Google will continuing to monopolize the search engine market share with the likely outcome of completely pushing the others out of the game. Unless Yahoo and Ask.com wake up one morning with an epiphany, their existence in the search engine world will soon vanish.

4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom

by Ashley Zeckman @ Online Marketing Blog – TopRank®

The pressure is on! Content marketers are being expected to create more with less. And often, that means creating more content without adding additional team members. Unfortunately, the content copywriters are often the ones that bear the brunt of these situations which can be exhausting and cause content burnout. To help ease the pain, Workfront’s [...]

The post 4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom appeared first on Online Marketing Blog - TopRank®.

Digital Marketing in Orlando and Beyond

by ccdmbgreiner @ Crystal Clear Digital Marketing

If you’re a medical professional in or near Orlando, you know that this is one of the best places in America for doctors. Floridians are affluent and they make great patients. Of course, other doctors in Orlando also know what a great business environment our city is. According to the 2011 Dartmouth Atlas of Health […]

The post Digital Marketing in Orlando and Beyond appeared first on Crystal Clear Digital Marketing.

Post 2

by seopdigital@marketing @ SEOP | Digital Marketing Agency

Dummy

The post Post 2 appeared first on SEOP | Digital Marketing Agency.

Advice Media ranked #575 on Inc. 5000

by Advice Media @ Advice Media

Advice Media, the industry leader in digital marketing for medical practices, has been recognized as one of the fastest growing privately held companies in North America and has been included in the Inc. 5000 for the second time in two years. Shawn Miele, Chief Executive Officer of Advice Media, said, “We are honored to be included in the Inc. 5000 rankings for the second year...

The Shifting World of SEO in 2016 and 2017

by Rebecca Gill @ Search Engine Optimization – Web Savvy Marketing

In 2016 I fell back in love with SEO. I truly did and I didn’t even notice it happening until late in the year. A large part of this transformation was because I saw an increasing need to help people understand what SEO is and why it matters. I spent a great deal of time... Read More

The post The Shifting World of SEO in 2016 and 2017 appeared first on Web Savvy Marketing.

Search Engine Market Share Update - Early 2014

by @ Louisville Web Design News | Logic Media

Once again, it's the time of the year to look at U.S. search engine market share numbers. Based on the numbers reported by the comScore Search Share Report, here is the latest search engine market share breakdown:

  • Google – 67.3% of the market (with 12.3 billion monthly searches)
  • Bing – 18.2% market share (with 3.3 billion monthly searches)
  • Yahoo – 10.8% market share (with 2 billion monthly searches)
  • Ask – 2.5% market share (with 452 million monthly searches)
  • AOL – 1.3% market share (with 243 million monthly searches)

Over the last year, Bing's market share numbers experienced an increase of 3%, mostly at the expense of Yahoo's market share. Ask's and AOL's numbers have been decreasing steadily over the last year. Google mostly remaining unchanged.

As the overall number of searches continues to grows each year, search engines have a chance to capture more share of the volume as it increases. Whether at the expense of their competitors or through an organic gain, the battle for the market shares continues on. With Google remaining as the primary search engine both nationally and world wide, Bing is still trying to hard to move up from their constant number two spot and steal a bit of Google's fortune.

Website Design and the Google Hummingbird Update

by @ Louisville Web Design News | Logic Media

With Google’s latest algorithm update "Hummingbird" making news around the web, our company has received a few good questions from our clients about the update's effect on their website, website content and specifically their Google search engine rankings.

Considering the effects of Google’s previous algorithm updates such as Panda and Penguin, a fair question on everyone’s mind is "What type of change will this update bring to my website rankings? And considering the algorithm changes from this update, what should be done differently with the website and SEO efforts going forward?

Thankfully, despite the media attention of the update and Google themselves calling it one of their biggest algorithm changes, the update itself doesn’t bring significant change to SEO efforts when compared to Panda and Penguin.

Unlike previous updates that focused on reducing ranking of websites that included Web spam, the Hummingbird update focuses on improving the semantics for the algorithm itself through better content awareness and the visual help of Google’s Knowledge graph.

What is Knowledge Graph?

Upon a user's search for specific topic or category, Google search results may now (and have been for couple of months) include the knowledge graph (see header picture above). A visual carousel of items and/or businesses related to the user's search now appears above the paid and organic searches on the first results page and will allow users to further engage and explore their topical search results with in-depth category classifications, better results and visual interpretations.

In Google’s video example explaining the graph, individuals searching for museums in a specific city will be able to browse the knowledge graph consisting of the specified area's museums and in-depth categories related to the "museum" search term such as artists or works of art associated with a particular museum or museum topic.

From a more business-related standpoint, the Knowledge Graph will effect the display of popular “location” searches for commercial businesses. Of particular note are Restaurants, Bars, Art Galleries and other Local Attractions and Venues that in the past might have been categorized in the map display of Google’s “Places” feature that was discontinued some time back with one of their earlier updates.

With the Hummingbird update being in full effect for several months now, businesses who are seeking to maintain and improve their existing search engine presence and rankings should once more ensure their business's proper registration with the Google+ service, proper set up of their business page, and location extensions on the site. Regardless of the importance of other SEO efforts, the latest update further instills the importance having a proper presence and staying active on Google + with proper a business page set up, and Google's own SEO advice continues to be produce high quality content. With this in place, the Hummingbird update should not seriously effect any other business rankings for relevant keyword terms.

However, with all this being said, even though the Hummingbird update doesn’t throw many new unpredictable wrenches into the mix of SEO, Google still continues to make algorithm changes and new algorithm releases under their existing Penguin update, with ongoing effects to the keyword term rankings of everyday businesses, their SEO efforts and Google’s perceived Web spam efforts.

Websites and Google Keyword Search Terms

by @ Louisville Web Design News | Logic Media

Late in 2011, Google made a change where all U.S. users logged in to a Google account were automatically redirected to the secure (https) version of Google search. In order to prevent hackers from snooping on your web sessions with Google and possibly capturing user search results and website browsing history with Google.

While this was definitely a positive move for individual security, it had some interesting side effects. Most notable from the SEO point of view, the change prevented the actual search term used from passing through to the target website as the referrer.

In the past, most Google searches would pass on the search term that users typed in to find your website. Information that is extremely valuable to website owners and marketers. Knowing the actual search terms that visitors used to searched for to find your website would help companies and marketers alike to further gain insight into understanding website audience and make necessary changed to better serve and target the audience. Under the guise of “security", however, Google started to phase out the feature. Note, paid Google search still continues to pass keyword data, in what many consider to be a hypocritical move by Google.

Since 2011, Google has been opting-in more and more swaths of the public into their “secure by default" program. Searches via the Chrome omnibox, all Google account users worldwide, and even searches in Firefox started going secure. Little by little, website owners were losing their precious term information.

The final death blow came in September of 2013, when Google forced everyone onto secure search wherever possible and as the result, these days, it's rather rare for a non-paid Google referrer to contain a search term.

But there is a silver lining to this. While it's certainly not as accurate or precise as it used to be, Google Webmaster Tools now provides search terms for Google clicks to your site. This can be a gold mine of information, and should be checked periodically to make sure website's are on the right track with their marketing efforts, SEO, and content strategy.

Other search engines, such as Yahoo and Bing have yet to start hiding search terms data, and we certainly hope it continue that way. Also, remember that paid search still provides keyword terms data to the users, and the consensus is that despite the hypocrisy, it would infuriate markets so much that Google probably won't start holding terms back on that front any time soon.

If you're interested in learning more about Google keyword search terms data and all the optimal way to utilize the information in order to analyze your website traffic and search engine optimization for your relevant keyword terms, contact our Louisville web design team at (502)252-1446 or via email at info@logicmediaweb.com.

Cat Videos and Marketing

by @ Louisville Web Design News | Logic Media

Ahh, cat videos--known and loved by all. Besides the general knowledge of the huge popularity of cat video views, the sheer numbers behind the phenomenon are staggering.

In addition to having a very long list of cat-related search terms, Funny Cat Videos is leading the number of searches by a huge margin.

  • On average 7,179,710 searches are performed each month worldwide
  • 2,424,475 of those searches are done in the US – Over a third
  • 1,012,080 of those searches are done in UK
  • 55% of those searches are done on standard browsing devices such as desktop computers
  • 31% of searches come from mobile devices and remaining 13% from tablets

With so much human eyeball traffic being dedicated to entertaining cat videos, smart marketers are savvy enough to use the trend to their advantage. Over the last month, GMC has been running YouTube ads before top played funny cat video search results, targeting and designing their ad for the proper audience.

YouTube ads longer than 14 seconds can be skipped after the first five seconds, but designing an ad good enough to capture the audience and keep them from not skipping the ad is tricky. GMC’s marketing team has hit the spot with their cute cat video commercial advertising their new line of vehicles and did so by capturing their audiences attention all the way to the end of the ad.

Our family, with two animal-loving children, is fascinated with cute cat videos along with the rest of America. We find ourselves watching cute funny cat videos non-stop all hours of the day. Unlike all the other commercials that go skipped, the GMC cute cat video is watched over and over, and in fact is sought after as a treat.

YouTube advertising might still be considered a new concept to some marketers, but with a staggering number of users now using YouTube as their primary video viewing platform instead of regular television, marketers should take note of the change, take some lessons from GMC’s marketing department, and get creative.

Over the next decade, “traditional” marketing channels such as television or radio ads, direct mail, or print will reach less and less individuals. YouTube is the platform that has drawn in audiences of all ages, especially the younger population, and captures their “undivided” attention all day long. A phenomenon like that should not go unnoticed.

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

How to Close Out Summer Effectively with Labor Day Marketing

by Ryan Yaeger @ Mainstreethost

Labor Day is one of the top marketing occasions of the year, whether you have a brick and mortar location or sell products online. The key is to make sure that you’re appealing to your customer base in an engaging and attractive way that makes them want to buy.

The post How to Close Out Summer Effectively with Labor Day Marketing appeared first on Mainstreethost.

Have You Been Listening to SEObits.fm?

by Rebecca Gill @ Search Engine Optimization – Web Savvy Marketing

In June I launched a new SEO podcast called SEObits.fm and before I realized it, the summer flew by and twelve episodes have been recorded and published. In case you missed them, here is a list of what I’ve chatted about each week: EP 1: SEO is a Journey and Not a Destination EP 2:... Read More

The post Have You Been Listening to SEObits.fm? appeared first on Web Savvy Marketing.

The What and Why of Google Search Console

by Rebecca Gill @ Search Engine Optimization – Web Savvy Marketing

Google Search Console is a must have account for owners of blogs and websites. It is critical for SEO because it helps webmasters understand Google’s view of their website or blog. And the great tools inside Google Search Console don’t stop at reporting. Google also provides multiple data points and suggestions for resolving issues you... Read More

The post The What and Why of Google Search Console appeared first on Web Savvy Marketing.

SEO is a Process and Not a Plugin

by Rebecca Gill @ Search Engine Optimization – Web Savvy Marketing

I recently had the pleasure of speaking about search engine optimization at WordCamp Ann Arbor and WordCamp Dallas Fort Worth. There was one focal point I wanted to hit home at both conferences: SEO isn’t a plugin or a green dot. SEO is a process. So many times WordPress users get caught up with installing... Read More

The post SEO is a Process and Not a Plugin appeared first on Web Savvy Marketing.

Search Engine Optimization Company South Florida, SEO in fort lauderdale

Search Engine Optimization Company South Florida, SEO in fort lauderdale


BMGcreative

We provide professional SEO search engine optimization marketing to promote your website. Call BMGcreative in Fort Lauderdale.

The Ultimate Website Redesign SEO Checklist

by Rebecca Gill @ Web Savvy Marketing

This week I had a call with a small business owner who is launching a website redesign in WordPress. He asked me how can we best preserve his existing SEO and makes sure he doesn’t lose any search ranking in the transition. Right away I replied that this was a fabulous question. We then chatted... Read More

The post The Ultimate Website Redesign SEO Checklist appeared first on Web Savvy Marketing.

LeBron James Breaks Social Media Silence on Instagram

by Admin @ SearchEngineOptimizationExpert.com

Cleveland Cavaliers star LeBron James has a ritual he likes to follow every time his team enters the post season and begins chasing the coveted Larry O’Brien trophy.  This ritual entails shutting down all of his social media accounts and going dark on anyone and everyone who could get in his head by posting memes, […]

The post LeBron James Breaks Social Media Silence on Instagram appeared first on SearchEngineOptimizationExpert.com.

Responsive Web Design and Why It’s an Absolute Must

by @ Louisville Web Design News | Logic Media

When you enter into the world of web design or website redesign, designers and marketers immediately start stressing the importance of having a responsive website, or, what others sometimes confuse with a “mobile-friendly” website.

Today, having a mobile-friendly website is an obvious must, both from a user standpoint and as an overall market requirement. However, mobile-friendly web design techniques are still vastly different from a true responsive website design approach.

We still see “mobile-friendly” websites that are actually “mobile-only” websites, built as a duplicate of the “full-size, desktop” website. This can cause a number of problems, and still does not address the fact that there are screen sizes other than “phone” and “desktop” – there are tablets, for example.

Unlike a mobile-friendly website that only account for mobile devices into it’s structure, responsive web design accounts for all devices and their various browser size dimensions .

Responsive design takes into account all size of mobile phones and tables, including the various web browser sizes that correspond with each device, as well as desktop and laptop screen sizes and various web browser sizes associated with each screen.

A properly designed responsive websites generates a wide range of benefits when compared to a mobile friendly website.

Responsive Web Design Generates a Seamless User Experience

Unlike non-responsive web design, responsive websites seamlessly adapt and restructure themselves to users’ web browsing environment, in turn creating a website browsing experience that users enjoy, leading to better user conversion rates, whether for product sales, user signups and/or lead generation.

Responsive Websites Cost Less

When taking into account the initial website design cost of a responsive website and ongoing website maintenance cost associated with adding new pages and updating general information, responsive websites are much easier to design and maintain into the future. This leads to them actually costing less than a non-responsive websites.

Plus, at Logic Media we do charge anything extra for a responsive web design project -- it’s part of our standard service.

Responsive Design Increases Your Website Traffic

Because responsive design allows your website to function across all devices and all browsers, all users will be able to visit and easily use your website.

Improve Your Search Engine Rakings with Google

From the lead generation and search engine ranking standpoint, this is probably the most important aspect of responsive web design. Over the last several years, Google has set a strict set of guidelines that penalize websites that do not meet their current mobile friendly browsing standards, and decreases the website’s search engine ranking position as the result.

Today, with vast amount of options for web design styles, approaches and techniques, it can get complicated and confusing to know what option and approach to take. However, when it comes to a responsive web design approach there should be no compromise on the matter . It’s absolutely a must with any new website or existing website redesign.

Simple Steps You Can Take to Improve Your Website’s Ranking

by Colleen Loos @ MAXBURST

Look closely and you’ll find when it comes to ranking high in SERPs, quality makes all the difference. It’s still true that the first page in the search engine results pages (SERPs) gets the most traffic and the most clicks. Many times, if searchers don’t find what they need fast, instead of looking through dozens […]

The post Simple Steps You Can Take to Improve Your Website’s Ranking appeared first on MAXBURST.

Conversion Optimization Post Website Launch

by @ Louisville Web Design News | Logic Media

Let's say you now have a stellar responsive website that receives traffic, generates leads, and functions properly to accommodate all your business needs. In this instance, most people would say your work is done! It's time to sit down, relax and reel in the benefits of the website. In reality, despite this common belief, your website should never be left alone, without ongoing improvements, nurturing, and care.

Stagnant, old, unchanged websites that lack necessary features and optimization techniques not only prevent the business from reaching new leads and growth potentials, but unfortunately can also hurt the reputation.

As we have mentioned in our previous web design, search engine and conversion optimization marketing articles, after a website's launch, all properly developed websites generate a ton of data. This data, if properly analyzed and applied, can lead to a slew of possible website improvements and development features that can improve your site traffic, lead generation, conversion rates, and most importantly, have your website continue to work for your business harder than ever.

There are several very simple conversion optimization steps every company could take to develop new website optimization opportunities and easily implement the necessary changes to advance their website. In this article, we will focus specifically on website analytics.

Utilizing Website Analytics

For starters, with the help of web analytics software (such as Google Analytics, for example), companies can track and determine the type of traffic that is currently visiting their websites. This information can allow companies to determine several factors:

  • What type of visitors are coming to the website?

    Do these visitors fit into the right demographic for the business? In other words, how do the actual website visitors match up to the company's target market?
  • Where are the website visitors coming from?

    Depending of the traffic source, companies can determine what outside digital sources direct the most (and most useful) traffic.
  • Is the currently visitor traffic coming from “new" or “repeat" visitors?

    Depending on the desired type of traffic for the business, a company can alter their website visitor types to drive the right blend of new and repeat visitors.
  • What regions of the world does the traffic come from?

    Similar to visitor type, this information can identify if the website traffic comes from desired regions of the world where company does and/or prefers to do business.
  • How much time does an average user spend on your website?

    A high count of visitors to the website aren't very useful if their “bounce rate" (percentage of visitors that abandon the site immediately) is too high.
  • What percentage of users perform the desired “action" on the website?

    Also known as “conversions", this is the desired outcome from a visitor. Whether it's to buy something, request a quote, or sign up for service or newsletter, how many of these users “convert" to a customer.

Analyzing the Data

Properly collecting and analyzing all of this information can help business owners decide whether or not their current website and other marketing efforts work properly to attract the right users. This data can help determine if the efforts are generating the right amount of traffic. Does that traffic finds your website insightful and sticks around on it, or does the traffic bounce right back out?

Making the Appropriate Changes to Increase Conversions

After identifying useful data points to your specific case and analyzing the data, it's extremely important to determine and take the proper action in order to address any flaws of the website to improve conversion rates. For example, improper perception and wrong implementations can harm the website conversion rates.

At Logic Media, we spend countless hours analyzing our own and our clients' data to ensure that none of our website efforts lack the necessary features to help convert traffic. With the help of various digital tools, we collect, analyze, and process the data on our client websites to help them determine all the possible ways to further improve their digital experience and help them grow their business.

If you are wondering what step you can take with your website to have it “work" for you, give us a call at 502.252.1446 or email us at info@logicmediaweb.com , we'll be glad to help.

Search Engine Optimization Connecticut - SEO | PPC | Local

Search Engine Optimization Connecticut - SEO | PPC | Local


Zero Gravity Marketing

We have been specializing in search engine optimization since 2003. We have one of the largest and most experienced SEO teams in the state. Results Driven!

SEO Competitive Research Is Vital to Your Marketing Efforts

by Rebecca Gill @ Search Engine Optimization – Web Savvy Marketing

SEO competitor research is a process that reviews existing and future competitors. This is something that has been done in traditional marketing for a very long time. When you weave SEO into the competitive research mix, you will expand your existing traditional competitors with additional online competitors. You might be asking why you would have both... Read More

The post SEO Competitive Research Is Vital to Your Marketing Efforts appeared first on Web Savvy Marketing.

How to Improve Your Local Ranking

by MedNet Technologies @ MedNet Technologies

It may seem obvious, but a local result is what comes up for a person searching for a business or place near their current location. They come up in Maps and in general Google searches. And what good is a search result for a “dog walker” in Orlando when you live in Wichita? So, when...

The Mighty Cheeseburger: How to Construct Your Content for the Perfect Bite

by Anne Leuman @ Online Marketing Blog – TopRank®

You might not know this but today, Sept. 18, is a national holiday to remember: National Cheeseburger Day. We know, we know, everyday now has an arbitrary national holiday that has little to offer outside of free food or funny tweets. But that doesn’t mean they aren’t worth celebrating. For our own National Cheeseburger Day [...]

The post The Mighty Cheeseburger: How to Construct Your Content for the Perfect Bite appeared first on Online Marketing Blog - TopRank®.

Integrity

by seopdigital@marketing @ SEOP | Digital Marketing Agency

We tell it like it is — our open book approach is based on honesty, integrity and a straightforward expertise that will drive the best possible new potential clients to your website. In fact, we want you to learn while we assist you so you understand the insights we use to experience real results. This … Continue reading Integrity

The post Integrity appeared first on SEOP | Digital Marketing Agency.

Google Adwords Keyword Planner Alternatives

by Rebecca Gill @ Search Engine Optimization – Web Savvy Marketing

If you’ve talked to me about SEO, you know keyword research is at the heart of my SEO process. I’ve longed believed it is a core part of search engine optimization and I focus an entire lesson on it in my online SEO course. For years I’ve lived by the Google Adwords Keyword Planner. I... Read More

The post Google Adwords Keyword Planner Alternatives appeared first on Web Savvy Marketing.

Employee Spotlight – Chris Bonini, Senior Interactive Designer

by ZGM @ Zero Gravity Marketing

Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit...

The post Employee Spotlight – Chris Bonini, Senior Interactive Designer appeared first on Zero Gravity Marketing.

Join Me at SEO Bootcamp OKC!

by Rebecca Gill @ Search Engine Optimization – Web Savvy Marketing

This month I held my first SEO Bootcamp in Dallas, Texas. Our attendees came from all over the country and students flew in from a variety of locations stretching from California to Michigan and New York. My students were developers, marketers, and small business owners that work in a variety of industries. This diversity of experience and... Read More

The post Join Me at SEO Bootcamp OKC! appeared first on Web Savvy Marketing.

Five Marketing Tasks for the Dog Days of Summer

by Amanda Reimondo @ Mainstreethost

Every dog has his day – and today is yours! Enjoy our five marketing tasks to complete during the dog days of summer

The post Five Marketing Tasks for the Dog Days of Summer appeared first on Mainstreethost.

Don’t Write Off Desktop Search Just Yet

by MedNet Technologies @ MedNet Technologies

If you keep abreast of developments in the world of search and how it affects your practice, you’ve probably read about the increase in the use of smartphones when it comes to search. If you listen to all the hype you’re tempted to think that people searching for your practice and the procedures you provide...

Embracing the Google Knowledge Graph

by Rebecca Gill @ Search Engine Optimization – Web Savvy Marketing

The Google Knowledge Graph was first introduced in 2012. Since then it has diversified in the types of data presented and it has greatly expanded in usage. It now dominates search results and many people don’t even know what it is. The Knowledge Graph can sound really intimidating, but it really isn’t that scary. It’s a... Read More

The post Embracing the Google Knowledge Graph appeared first on Web Savvy Marketing.

Search Engine Optimization & Content Marketing Strategy - Where Does SEO Fit?

Search Engine Optimization & Content Marketing Strategy - Where Does SEO Fit?


Online Marketing Blog - TopRank®

Companies large and small, in industries from retail to manufacturing, publish content online with an expectation that a certain audience of people will fi

Google Partners Connect: Retail

by Amanda McGinnis @ Amplified Digital Agency St. Louis

The role brick and mortar retail stores play in shopping experiences is changing. Today’s shoppers are more informed, purposeful, and better prepared than ever before. In store traffic is decreasing, while local searches on mobile devices is rapidly increasing. Yet we find that when shoppers DO go in-store to make their purchases, their total purchase […]

Google's Structured Data Testing Tool

by @ Louisville Web Design News | Logic Media

Google keeps improving the tools they they provide to webmasters, and the Structured Data Tool is no exception. It recently underwent a revamp, allowing for easy creation, testing, and investigation of structured metadata.

Structured Data Can Help Clarify Your Topic

Structured Data is extra code written into a web page that is designed primarily to be easily readable by machines. This can help search engines and social networks such as Facebook and Pinterest determine what type of content you have (Video, Photos, Articles, Recipes, etc), as well as information about the author, publish date, and more. Creating quality structured data doesn’t have to be a difficult activity, and can help the various search engine spiders more accurately index and classify your web pages.

Many Different Types of Metadata

There are many metadata formats and structures, including HCard/vCard, schema.org, microformats, and JSON-LD. Different formats lend themselves to different applications, and the Structured Data Tool can deal with a single web page that incorporates them.

Google provides a Structured Data Gallery that gives examples on how to mark up recipies, events, products, reviews, and courses, as well as links to more details about how the formats can be used.

Use Structured Data to Your Advantage

If you’d like to learn more about how Logic Media uses structured data with our clients’ website projects, contact us and we’d love to talk.

Put Your Best Content Forward with Google Posts

by Ryan Yaeger @ Mainstreethost

Google Post snippets are a new way that Google has enhanced the capabilities of Google My Business to help small businesses promote their content, events and other highlights within search results.

The post Put Your Best Content Forward with Google Posts appeared first on Mainstreethost.

Search + Display Advertising: The Power of Two

by Caitlyn Hepler @ Amplified Digital Agency St. Louis

Search advertising, also known as Pay-Per-Click (PPC), is a form of advertising that takes place within search engine results. When a consumer searches for a keyword you’ve bid on, their search term will trigger your text ad, which will show on the top of the results page in the “sponsored” section. Search advertising uses a […]

What Is Yahoo Today?

by @ Louisville Web Design News | Logic Media

Many years ago, Yahoo was a popular website to visit, together with Netscape, AOL and others that now have gone by the wayside. Today, believe it or not, Netscape still exists, although it is now owned by AOL, and both of the companies are still “functional” on the web. AOL still carries some weight on search engine markets share (a whopping 1%) and Netscape is still providing news, email and “internet” services. But unlike AOL and Netscape, somehow Yahoo is still holding on to their 12% share of search engine volume and continues to be the 5th most visited website on the web, drawing millions of individuals each day to visit their website and brought in almost 5 billion dollars in revenue last year.

But what is Yahoo today? Besides providing email services and news, Yahoo has a slew of other properties that make up it’s portfolio. You may know about Tumblr and Flickr, but here is a list of some of the other companies under their umbrella: Yahoo Adverting, Yahoo Answers, Yahoo Auto, Yahoo Developer Network, Yahoo Finance, Yahoo GeoPlanet, Yahoo Groups, Yahoo Homes, Yahoo Mail, Yahoo Messenger, Yahoo Mobile, Yahoo Movie, Yahoo Music, Yahoo News, Yahoo Originals, Yahoo Parental Controls, Yahoo Research, Yahoo Search, Yahoo Search Marketing, Yahoo Security Center, Yahoo Shopping, Yahoo Travel, Yahoo TV.

How well can Yahoo run with so many branches of their business and companies under their belt? Not well. The company had one the worst years in its history and shows continual decreased profits and market share. Marissa Mayer has continually come under fire as an unqualified CEO, with excessive spending, an unorganized company strategy and a lack of leadership skills. However, when Mayer took over the company, it was already on deep downhill slide, and it’s unclear how much of company’s failure can be attributed to her lack of leadership and mismanagement.

Investors of the company are still hopping for a positive return and a turnaround on their dollars with hopes of Yahoo receiving new financially charged investors or the announcement of a sale of one or more of Yahoo sub companies.

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

Why You Should Consider Search Engine Marketing

by @ Louisville Web Design News | Logic Media

Over the years, Search Engine Marketing (SEM) has received a bad rep, with discontent stemming from business owners and the general online public. Business owners are afraid of paying enormous fees and user fraud, and the general public feels like the ads displayed on search engines do not accurately represent their search criteria. SEM Pay-Per-Click (PPC) programs have had their fair share of unfavorable opinions and outcomes.

But, being in the world of online marketing and search engines, one things is for sure: SEM PPC programs are more popular now than ever before, and, believe it or not, they produce real, easy to measure results and make lots of businesses thrive.

Now, considering the high cost and potential unfavorable ROI and, at times, poor conversion rates, why would someone want to consider a PPC program?

1. SEM Programs Can Produce Immediate Results In Sales and Lead Generation

Unfortunately, as much as I support Search Engine Optimization (SEO), it’s not an immediate overnight process to first page rankings on Google, and you must take many factors into account in order to achieve results. If a company is looking for immediate results for business promotion and lead generation, SEM can get them there in less than an hour. With Google’s quick ad set-up options, individuals can get themselves on Google’s first page for their relevant keyword terms and start growing their business right away.

2. SEM Campaign Can Guarantee 1st Page Rankings

In the world of online marketing, everyone (qualified or not) is way too eager to start marking promises to business owners for first page rankings on Google. The unfortunate truth is that through SEO efforts, first page rankings can not be “guaranteed”. In the volatile world of online marketing, a site’s rankings, ranking processes and ranking longevity are always changing. SEM programs are the only guaranteed way for a business to be not only on the first page of Google, but lock up the first listing in the ad area.

3. SEM Campaign Can Place You Ahead of Your Competition

Even with first page organic rankings, a business can be lost in the mix of other business who rank around them organically. One of the best ways to generate leads through search engines is to lock up the search engine’s first page real estate. Just like in general advertising, locking up your target market’s active awareness is what drives them to think of your business instead of your competition during their time of need, and the same principal applies with active real estate on Google.

4. Unlike Other Advertising Options, It’s Easy to Track the Performance of an SEM Campaign

One of the hardest and probably most overlooked things in advertising is tracking the performance of an advertising promotional campaign, both online and traditional included. Businesses can spend thousands if not millions of dollars on advertising and at the end of the day may not even know if their investment was worth the efforts. The overall nature of SEM campaigns is designed in such a way that business owners can easily track their PPC investments and control their budgets on a daily basis and stay on track toward a positive return. This allows the business owner to make an intelligent decision for their future marketing efforts when deciding whether or not they should continue the advertising efforts through the SEM program.

Having said all this, I don’t want it to sound like that the SEM PPC program is the right and the best solution for every business or every scenario. With proper examination of each business’s marketing model, online presence and industry patterns, a well designed and administered SEM program can be a very powerful aid in growing a business and generating quality leads. In my opinion, it’s always worth a thought.

Best Option for Website SEO: WordPress, Squarespace, Wix, Weebly, or HubSpot COS?

by Rebecca Gill @ Search Engine Optimization – Web Savvy Marketing

Until recently, I hadn’t thought much about website SEO and which website builder was best for supporting search engine optimization efforts and best practices. I’m a WordPress girl after all, and in my head, WordPress is the only option. But recently, my private Facebook group has received a number of questions asking about SEO and... Read More

The post Best Option for Website SEO: WordPress, Squarespace, Wix, Weebly, or HubSpot COS? appeared first on Web Savvy Marketing.

AdWords History Timeline Published

by Jason Lock @ Screaming Frog

For those of us who have been in paid search since before AdWords was on the scene, it’s easy to forget the details about when certain “features” were released, and in what form they first appeared. For those who are newer to the industry, it’s probably hard to imagine the...

Digital Marketing for Dentists: How It Works and Why You Need It

by ccdmbgreiner @ Crystal Clear Digital Marketing

How does your dental practice attract most of its new patients? Do you typically rely on traditional methods such as advertising in the yellow pages or on the radio? If you haven’t embraced digital marketing yet, the future growth of your dental practice — perhaps even its continued health as a business — will suffer […]

The post Digital Marketing for Dentists: How It Works and Why You Need It appeared first on Crystal Clear Digital Marketing.

Turn Your Website into a Year-Round Marketing Powerhouse

by MAXBURST Web Design @ MAXBURST

Use a few simple “secrets” to get your website discovered on the big World Wide Web. You know you’ve created something special. You’ve already developed great products and services, yet, running a successful business doesn’t stop there. Now you have to let as many people as possible know how they can buy what you’re selling. […]

The post Turn Your Website into a Year-Round Marketing Powerhouse appeared first on MAXBURST.

Priceline.com CEO on the Death of Search Engine Optimization

Priceline.com CEO on the Death of Search Engine Optimization


Skift

"And so I believe it is a paid world." With those simple words, Priceline.com CEO Paul Hennessy summarized a development that has become painfully obvious

Technical SEO for WordPress: What Webmasters Need to Know

by Rebecca Gill @ Search Engine Optimization – Web Savvy Marketing

Basics of Technical SEO Technical SEO can sound really intimidating. But don’t worry, because it doesn’t have to be scary at all! Technical SEO simply refers to “things” that are related to code, settings, and servers. It includes things you can see and things you can’t see. Today I’m going to primarily focus on those items you can discover and... Read More

The post Technical SEO for WordPress: What Webmasters Need to Know appeared first on Web Savvy Marketing.

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

SEO and your digital marketing strategy | Pronto Marketing

SEO and your digital marketing strategy | Pronto Marketing


Pronto Marketing

Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy; a focused element of an overall holistic approach to driving customers to your business via online platforms. In other words, marketing the modern way!What is SEO?SEO is primarily concerned with ensuring that your website ranks higher in search engine results, thereby driving more traffic to your site and potentially more business.

Super Bowl Advertising

by @ Louisville Web Design News | Logic Media

Now that we’ve had a chance to experience the most anticipated day in advertising industry, the day for the “clever” television commercial during the super bowl, it’s time to reflect. To an everyday audience at home, the day after the super bowl is spent discussing the $3.01 million dollar, 30 second spots from the perspective of good or bad, funny or stupid. But in the eyes of an advertiser, it’s all about the effectiveness factor or the “buzz factor”.

The more time you and your co-workers spend in the break room or at the conference table discussing what a commercial said or did, the more effective the marketing dollars spend on super bowl become. Just as an example, next time someone starts talking to you about going out for breakfast, my bets are IHOP would not be the only restaurant option on your mind. After bombarding our minds with the skillfully designed white chickens, Denny’s has automatically increased their brand awareness in the marketplace, despite what your thoughts were prior to the super bowl ads.

Just like I mentioned in my previous blog article, building brand awareness and brand equity is extremely important, especially if your company is loosing market share. The Super Bowl advertising frenzy has proven to be extremely effective over the years. In 2009, NBC network sold out all of its available advertising spots for record revenue sales of $2,600,000. Lots of companies take the super bowl as an opportunity to launch a new advertising campaign or further extend their existing advertising efforts, and the last 43 years of super bowl advertising has been a perfect opportunity to do that.

Placing advertiser’s dollars into the most anticipated day in advertising is a smart and effective move on any company’s behalf. Of course, the drawback is not everyone has a $3 million dollar advertising budget for super bowl spots.

Billboard Visual Recognition Software for Advertising

by @ Louisville Web Design News | Logic Media

Despite already being tracked and monitored online for tailored advertising based on our browsing and shopping patterns, now advertisers have another unique way to target specific users for more in-depth target marketing. With the design and rollout of new smart digital billboards with image recognition software, advertisers will be able to target ads to drivers while driving and passing by these types of billboards.

These billboards, placed on the interstate and inner city roads, will include image recognition software that allows marketers to identify the make and model of the vehicle that passes by the billboard and then target the drivers of these cars with specific ads targeted directly at them.

The personalization of the ads and variety of ad messages will be determined from the accuracy of the system’s performance and placement of the billboard, however the potential for this system is unlimited with the right approach.

Currently, the pilot for the program ran in Japan and during the run the system was able to recognize the makes and models of the passing cars with 94% accuracy. The system is able to identify over 200 different types of vehicles.

It would be interesting to see if and when the technology ever makes its into the United States markets, where billboard placement and laws tend to be more strict compared to Japanese markets.

The SEO Power of a 301 Redirect

by Rebecca Gill @ Search Engine Optimization – Web Savvy Marketing

I’m a huge fan of protecting a page’s SEO value with 301 redirects. For a long time I knew a 301 redirect would not only redirect traffic, it would also pass SEO value. I just didn’t quite have precise data to prove the massive value of a 301 redirect. If you are unfamiliar with this... Read More

The post The SEO Power of a 301 Redirect appeared first on Web Savvy Marketing.

What Makes Medical Practice Websites Stand Out?

by ccdmbgreiner @ Crystal Clear Digital Marketing

There are a lot of metaphors out there to describe digital marketing, but at Crystal Clear, we like to think of your medical marketing as a recipe. While our cloud-based Social Patient Center software is the mixing bowl of lead management for your medical practice, your website is the base of the recipe that helps […]

The post What Makes Medical Practice Websites Stand Out? appeared first on Crystal Clear Digital Marketing.

Screaming Frog SEO Spider Update – Version 8.0

by screamingfrog @ Screaming Frog

I’m excited to announce the release of Screaming Frog SEO Spider 8.0, codenamed internally as ‘All J’s must go’. Our team have been busy in development working on some exciting new features, so let’s get straight to it, and talk about what’s new in version 8.0. 1) Updated User Interface...

Google's Announcement Regarding Website Mobile Readiness

by @ Louisville Web Design News | Logic Media

Google’s recent announcement regarding mobile search algorithm changes definitely places a sense of urgency for change on those websites that are not Mobile Friendly by Google’s standards. Basically, Google will start penalizing and/or punishing websites that are not mobile friendly. This change is, in all respects, a largely technical one, and it can be hard to interpret and decipher what exactly Google is looking for and what the right course of action is to combat this change.

Even though the initial roll out of the algorithm will only decrease website rankings when it comes to search results viewed on mobile devices, it’s just a matter of time before all future rankings will also be affected by the change or a version of it as well.

In hopes of making it easier for your average individual to determine whether or not their current website will be affected by the immediate change, Google kindly rolled out a Mobile Friendliness tester tool for the general public where website owners can test their current websites to see if it meets the necessary standard in order to avoid a punishment from the upcoming change.

Here is the link to the Google Mobile Tester Tool.

Once a website has been identified as non-mobile friendly, the appropriate course of action to take in order to comply with the new standards can vary between a couple of options, but in our opinion, redesigning the website with responsive website design technique is the best and most beneficial course of action.

Responsive web design is crafted to optimize and improve user experience with a website on all web accessible devices, including Mobile, Tablets and PC’s. Because now on average over 1/3 of all website traffic comes from Mobile devices, responsive design addresses all the necessary formats and meets all the guidelines that continue to have your website rank on Google or even gain better rankings to get ahead of your competition. What’s more, responsive web design will also address any future Google Algorithm changes that would be associated with device category and size.

At Logic Media, we started implementing responsive web design as our standard several years ago, and responsive design has since become the standard in the industry. Since then, we have designed countless website for our clients that not only look stunning and meet all Google’s newly required guidelines, but also generate quality business and leads.

If you are looking for a dedicated, knowledgeable, and experienced company who can help you surf the waters of Google algorithm changes and qualifications, and deliver a top notch web design that sets you apart from your competition and drives quality leads, give us a call at 502.252.1446 or email us. We can help!

The Future of Online Shopping

by @ Louisville Web Design News | Logic Media

Let's face it, in another 30 years or so, today's idea of a "typical" shopping trip to the store will be very different. Each year, online merchants such as amazon.com, target.com, macys.com and zappos.com report an increase in online revenues sales.

In order to mimic the real-world shopping frenzy of "Black Friday", the marketing industry has created a "Cyber Monday" with hopes of maximizing online sales. Granted, the concept of cyber Monday is still catching on, but everything in the world of the World Wide Web is moving and positioning itself toward an easier online shopper experience.

For the last 10 years, the biggest drawback of the e-commerce experience has been the inability of retailers/web developers to present the “touch and feel” option to the shoppers. A large part of our shopping experience consists of picking up the product and experiencing it first hand. Whether it’s feeling the swing of a new driver at the golf store, or trying on a brand new pair of shoes, having a “touch and feel” sensation makes a difference between buying an item at hand or continuing to “think” about it. The latest announcement in the tech industry is the Photosimile 5000, which bills itself as the world’s first office “3D photography machine” that allows users to create 3D images of products. Now retailers can easily make 3D videos of their merchandise, which, in turn, will bring shoppers closer to the much preferred “touch and feel” experience.

Now, I’m not saying that online shopping will completely replace the big box retail outlets and eliminate the uncontrollable urge of the impulse buy, but as technology develops the ability to recreate the “buy” factors, shoppers will move more of their spending dollars online.

A Week of SEO Blunders

by Rebecca Gill @ Search Engine Optimization – Web Savvy Marketing

SEO blunders can happen to even the most well intentioned companies. This last week I encountered two cases of multiple SEO mistakes that happened to companies I know well. Seeing it happen to people I like is hard. Having a Come to Jesus SEO moment with people I’m professionally and emotionally invested in is even... Read More

The post A Week of SEO Blunders appeared first on Web Savvy Marketing.

The Top 19 Free SEO Tools [Infographic]

by Paul Mergenhagen @ Mainstreethost

Discover Our Top 19 Free Tools for Successful SEO. Our recommended tools are distinguished by five categories:
Keyword research, On-page SEO, Technical SEO, Analytics and Marketing tag management

The post The Top 19 Free SEO Tools [Infographic] appeared first on Mainstreethost.

Email Marketing: What’s Old is New Again

by Ryan Yaeger @ Mainstreethost

Tamagotchi pets, Crystal Pepsi, Zima: it seems like all of our favorites from the ‘90s are making comebacks in 2017, and it’s true of email, too.

The post Email Marketing: What’s Old is New Again appeared first on Mainstreethost.

Saving the Image of British Petroleum

by @ Louisville Web Design News | Logic Media

Considering everything that has happened with the British Petroleum disaster, it’s safe to say that the company’s public relations and marketing departments have a tremendous challenge ahead of them.

As extremely profitable but questionably eco-friendly oil company, BP already has a large struggle keeping a positive image with the general public. Now, when you add a full-fledged environmental desaster—millions of gallons of crude oil in the ocean, scores of sea creatures and birds killed, harm to natural habitats, property damage, loss of human life, and accusations of negligence by the president himself--things go from bad to worse.

The constant bombardment by the media for the “best, freshest coverage” means showing the worst angle possible of every aspect of the disaster. Compound that with the continuous joking by satirical channels (@BPGlobalPR on Twitter comes to mind) and other countries now trying to shine their own “light” on the issue does nothing to help their situation.

Just to make something clear, I’m not defending BP or at all saying that the situation has been handled properly pre- or post-explosion. Instead, I will trying to set my personal issues aside and think not of the implication that this disaster will have on our yearly (usually beautiful) trip to the beaches of Destin, FL, and only analyze the issue from a marketing perspective.

As the disaster continues to worsen in severity, BP more than ever should be implementing the strategic marketing plans already pre-planned by their PR department. The development of the multi billion financial fund for disaster relief was step one of this process.

At this point the company has two very different, very broad marketing approaches to choose from.

One option is to completely abandon all former brand names and marketing efforts and start over. Pretty big, I know. This is similar to what Blackwater did after realizing that no marketing or money in the world can repair the image of the company after the events of Nisour Square in Baghadad in 2007. Now, Blackwater hopes that the general public will not realize that Xe is one and the same, and if they do, the company’s message preaches a complete change and turn around.

Judging from the initial steps of BP’s marketing strategies, it doesn’t seem like this is the option they are exercising. But in all honesty, as disastrous as the BP oil spill has been, it still doesn’t come anywhere close to the former Blackwater’s doings.

The alternative is the approach that BP has decided to take, and, in my opinion, is probably the best route. The plan seems to be to implement proper public relations strategies that will eventually lead to improving the image of the company. The goal of BP’s marketing department should be to involve itself into the efforts of rehabilitation of the shore lines, the company’s involvement and assistance with general rescue efforts, and everything from ocean and shore cleaning to visits to the communities effected by the spill.

The allocation of 20 billions dollars to the relief fund is definitely a good start, and so is the establishment of The Gulf Research Institution funds. Contributing money to the communities helps subside the negative opinions of the general public. That said, mere money may be seen as a passive, disconnected way to help, especially when many hold the view that the company practically pumps money out of the ground.

Another approach could be for BP executives to visit or temporarily relocate to the affected areas and speak to the public regarding their commitment to recover, issuing some “sincere” apologies. Executives may be wary, however, as there is a strong resentment for them in the area. Come to think of it, Xe may be able to provide protection…

There are countless ideas that BP could implement as part of their image recovery process and a 20 billion dollar capital budget to draw from will surely help. Smaller, more “personal” efforts would go a long way, not only for the people directly helped by the efforts, but also to help personalize the company with the public. It could put a more personal, caring face on a company that today is viewed as “big, corporate, evil BP”.

It will be interesting to see what marketing strategies BP is going to implement, how successful they will be, and how long it will actually take to fix the damage—both to the environment and their image.

LMS Client Spotlight – Eastern Boats

by David Jensen @ Lighthouse Media Solutions

Eastern Boats is a long term client of Lighthouse Media Solutions. We are proud to have earned the respect and confidence of Eastern Boats, whose sister companies include Seaway Boats and Rosborough Boats (both of which Lighthouse manages as well). Our marketing strategy for Eastern, Seaway and Rosborough Boats includes creative design, website development, digital

Five Marketing Tasks for the Dog Days of Summer

by Amanda Reimondo @ Blog – Mainstreethost

Every dog has his day – and today is yours! Enjoy our five marketing tasks to complete during the dog days of summer

The post Five Marketing Tasks for the Dog Days of Summer appeared first on Mainstreethost.

Register for April’s SEO Summit

by Rebecca Gill @ Search Engine Optimization – Web Savvy Marketing

SEO Summit will deliver virtual SEO training and homework exercises that will teach SEO best practices and show you how to immediately apply SEO to your website or blog. Information will be presented in an easy to understand format with actionable steps. All education materials and information will follow my proven SEO formula for driving... Read More

The post Register for April’s SEO Summit appeared first on Web Savvy Marketing.

How to Build a Lead Magnet Into Your Product to Fuel Growth

by Today's Industry Insider @ The Kissmetrics Marketing Blog

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value […]

Search Engine Optimization (SEO) & Digital / Internet Marketing Training

Search Engine Optimization (SEO) & Digital / Internet Marketing Training


Eventbrite

We are having a special search engine optimization (SEO) training course limited to the first 5 members who sign up. This ensure personalized and highly interactive training sessions.This is where you will have a 1-on-1 session with our certified experts as well as detailed search engine optimization techniques.Why take our courses?• Obtain Google certifications confidently• Google certified exams solved & explained• Interactive training from Google-certified experts• Answers to all your SEO questions• Comprehensive course tools & materials• Real life digital marketing examples given • Bring your laptops; Free WIFI Small & personalized classesCourse InstructorBrandon Leibowitz is hosting the SEO course. Connect with Brandon on LinkedIn.Search Engine Optimization Training10:00 am - 11:00 am - Basics of Search Engine OptimizationLearn what search engine optimization (SEO) really is all about starting from the beginning. What is SEO? How do search engines work? What is the ranking algorithm? Learn about Google algorithm changes and how to adjust your internet marketing strategy.11:00 am - 12:00 pm - On-Site SEOWhat does it take to have a clean website that passes W3C compliance? How do you make a website responsive, mobile friendly, and rank on Google with a mobile version of your website? What code changes and modifications do the major search engines look for when ranking websites?12:00 pm - 1:00 pm - Off-Site SEOLearn how to market your website on various channels such as directories, forums, social media sites, blogs, news sources, press release sites, and more. Understand that content is king and links are a result of good content that is properly marketed.1:00 pm - 2:00 pm - Lunch Break2:00 pm - 3:00 pm - Link BuildingUnderstand the basics of link building and how the search engines qualify links. Familiarize yourself with good and bad backlinks and how to obtain those high quality backlinks for your website. We teach you how to build a clean backlink profile that will rank your website for your target keywords.3:00 pm - 5:00 pm - LIVE Demonstration on Actual Active Sites with Open Question & Answer Session  We want you to feel very comfortable at the training sessions.We are here to support YOU and make sure you learn all you need to know about search engine optimization!We are excited to see you at the search engine optimization training course!Thank You,Brandon LeibowitzSEO Optimizers(310) (40-9463

Where is the search engine market share going?

by @ Louisville Web Design News | Logic Media

Early on, Microsoft's rebranding efforts of their search engine "Bing" was showing market share growth, but within the last month shows a 0.5% loss. Still, based on the comScore and J.P Morgan reports, MSN/Live/Bing's market share has grown from 8.5% in January 2009 to 9.3% in November 2009.

Yahoo! has started 2009 year with over 21% search engine market share, but has since declined to 15.4% as of November 2009. Most of the market share decline has been attributed to the elimination of the browser-toolbars bundled with a number of PC computer manufacturers. Within the last year, Acer has switched it's toolbar to Google and Hewlett-Packard to Bing. Back in April, the Wall Street Journal estimated the loss of toolbar deals could cost Yahoo! 15% of it's market share.

Source: http://blog.seattlepi.com/microsoft/archives/187736.asp

Drill Down Into Key Segments to Understand and Improve Your Funnel

by Today's Industry Insider @ The Kissmetrics Marketing Blog

The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features. Some […]

Tips on How to Define the Main Purpose of Your Website

by Colleen Loos @ MAXBURST

Research makes a purposeful website, and a website with a goal becomes a useful tool for its visitors. Your website is your primary online presence, the “Internet face” of your business. It’s the trusted website where anyone can go to learn about your offerings. To better serve your prospects and customers, your website must have […]

The post Tips on How to Define the Main Purpose of Your Website appeared first on MAXBURST.

Building Conversion-Friendly Websites

by @ Louisville Web Design News | Logic Media

By now, most business owners have heard of and realize the importance of concepts such as Search Engine Optimization, Pay Per Click programs, Search Engine Marketing and the general value of Internet marketing. But what most individuals don’t hear about is the importance of proper Conversion Optimization to go along with SEO and PPC programs.

The goal of SEO and PPC programs is to generate traffic to your website. Business owners can spend thousands and thousands of dollars on the proper setup of SEO and click buying with PPC programs, but unless your website has been built with conversion optimization features in mind, your investment dollars, time and resources could potentially be wasted. Conversion Optimization turns that traffic into quality leads for your business.

As I mentioned before in my previous blog post, Conversion Optimization is a process in which websites are established and designed with features to provide your visitors with an engaging experience. That experience in turn persuades them to take the desired course of action while on your website, whether it’s making a purchase, scheduling a service, contacting you for a quote, or as simply subscribing to your newsletter.

When starting the process of Conversion Optimization, the first step every business owner should take is to:

  • Define the desired course of action you’re seeking from your visitors.

Position your mindset as your user and identify the most important message you would like to communicate to your audience within first 8 seconds of visiting your website. Next, evaluate your design:

  • Is your design and layout welcoming?
  • Does your website design build trust?
  • Does it appeal to your target market?
  • Is it easy to navigate?
  • Does your design incorporate “call to action” features into its structure?

Conversion friendly designed websites will not only generate a higher quantity of leads, but will also increase the return on investment for your existing marketing efforts including SEO and PPC.

Give Influencer Content Programs a Promotional Edge with Digital Advertising

by Steve Slater @ Online Marketing Blog – TopRank®

It happens almost every single time. I’m finally settling in to stream a few episodes before I go to bed for the day. I fire up the old Netflix machine and there it is… options… lots of them. There are shows I’ve seen before that I might want to watch again. Genres that I’m interested [...]

The post Give Influencer Content Programs a Promotional Edge with Digital Advertising appeared first on Online Marketing Blog - TopRank®.

The new face of yahoo

by @ Louisville Web Design News | Logic Media

It’s not that the world of search engine optimization and search engine marketing needed any more complication and caveats. With Verizon’s purchase of Yahoo, the SEO world has received yet another level of complication and confusion.

Yahoo, in the previous years, has partnered with Google to display Google ads through display networks. In addition to Google, they have also partnered with Yext on their directory management services in hopes of gaining revenue there. And in recent years, launched the new small business subsidiary of Yahoo called Aabaco Small Business for their small business directory and marketing services, which is expected to merge in with Verizon in first quarter of 2017.

The convoluted and unnecessarily complex subsidiaries and small business portal changes make it almost impossible for the average small business to optimize their company profile and property register their websites with the company.

In addition to all the complication with Yahoo’s subsidiaries and partnerships, Verizon has it’s work cut out for them. Considering that Verizon already owns the former AOL’s small search engine market share, it is now facing the task of merging the two search engines into one.

Of course, Google still holds the vast majority of the search market share, so Yahoo’s new acquisition still has very little effect on the primary SEO efforts for marketers such as ourselves. However, questions still stand for what will happen to Yahoo’s existing small percentage of the search market share and how complicated the process will be on simply registering small business listings on Yahoo’s/Abacco’s/Verizon’s directories.

Web Design - Four Questions To Drive Your Content Strategy

by @ Louisville Web Design News | Logic Media

Considering all the advances in website design and web development technologies, there are still way too many poorly, outdated and ineffectively designed websites that do more harm than good to any business by diminishing their brand credibility and business growth. Not only are these websites are unpleasant to look at, they also disregard any marketing insight into the industry of the business as well as the business's target audience. This is likely because these sites are designed without a solid marketing plan and with content strategy analysis and development.

Even though proper marketing plans and content strategy analyses vary for each type of website/business, the core factors tend to be the same:

1. Who is your target market? Basically, what audience are you designing this website for?

By establishing your target audience parameters, a qualified designer can easily adapt their design to reflect the general look and feel of the website, leading to a better experience for the user, and, in turn, a higher conversion rate.

2. What is your industry? What are your industry standards for web design?

Besides the industry consideration this point also touches on the competitive analysis for the project. Identifying your industry will help designer establish a baseline for the website's features based on industry standards as well as get the project going toward a further competitive analysis strategy.

3. What is the conversion goal for the website?

For most businesses, the answer is easy. However, it isn't asked as frequently as it should be. Every website should be designed around and for specific conversion goals. These are the features, factors and goals that drive income for the busines, and they should drive the call for action on the site. For example, "brick and mortar"-type businesses may have goals including:

  • Request a Quote
  • Schedule a Consult
  • Book Your Tee Time

Or, for of an online, user driven business model:

  • Download Now
  • Newsletter Sign-up
  • Sign-up for Free Trial
  • Purchase an ECommerce Product

4. What content should the website have?

Accurately derived definitions and parameters from the above questions should drive the content development strategy for the website. Content strategy should consider it's audience, industry and conversion goals when setting up the initial strategy, as well as strategy for the future.

Unfortunately, there is not one answer for everyone when it comes to properly designing and setting up a website. But, when the above factors never even come into consideration, a website's design and conversion rates suffer significantly. When taking on a web design project, all designers should do the groundwork and properly understand their client's marketing plans. This should drive the development of a content strategy that equates to results and does justice for their clients.

Search Engine Optimization (SEO) Market Share Report

Search Engine Optimization (SEO) Market Share Report


Blast Analytics & Marketing

The SEO market share report helps you identify SEO opportunities by evaluating the value of your current and potential organic search traffic.

What is Search Engine Optimization?

What is Search Engine Optimization?


The Balance

What is Search Engine Optimization? Here's a broad SEO definition and some advice for small business owners.

Episode 1 – Getting started with Search Engine Optimization for your business

Episode 1 – Getting started with Search Engine Optimization for your business

by Jason Parks @ Media Captain's Digital Marketing, SEO & E-Commerce Podcast

This podcast goes will help you better understand SEO and provide you with the crucial first steps on how to deploy an SEO strategy for your business.

SEO Made Simple: A Step-by-Step Guide

SEO Made Simple: A Step-by-Step Guide


Neil Patel

Guess how many blog posts are published each day. Any ideas? Over 2 million. That means 46 people have pressed publish by the time you read these 4 sentences. This makes it kinda tough to stand out. But you have to, if you want to make your blog a successful one, that is. While I …

Search Engine Optimization

Search Engine Optimization


Amplified Digital Agency St. Louis

Search EngineOptimization Our search team will help your site gain authority with search engines, which will ultimately help increase your search rankings and findability.Search Engine Optimization (SEO) is the foundation for a long term internet marketing strategy. We perceive SEO as a natural evolution for a

Having a great looking website for ALL - Browser market share

by @ Louisville Web Design News | Logic Media

Being in the web development business, it's always important to make sure that our clients' websites render/present themselves appropriately in all the major browsers. Too many times website designers have great looking site that appears "functional" in Internet Explorer or Firefox but neglect to take that next step to do browser testing to ensure proper website functionality between all browsers.

Based on the latest market share reports by AXIIS, here is the most recent browser market share breakdown:
Firefox - 47.0%
Internet Explore 6 -11.1%
Internet Explore 7 – 13.3%
Internet Explore 8 – 13.3%
Chrome – 8.5%
Safari – 3.8%
Opera – 2.3%

Because most web users don't even realize that there are differences in the way that different browsers render pages, few people take the time to switching to a different browser in order to see if sites they develop render properly. Every company's goal is to have a great looking, professional site to be proud of and taking the extra step of browser testing is a little detail that makes a big difference.

Sources: http://www.w3schools.com/browsers/browsers_stats.asp, http://www.axiis.org/examples/BrowserMarketShare.html

Handling Your Online Reputation

by Advice Media @ Advice Media

It’s easy to be irritated by how the Internet has changed some things with your practice. Sure, it has made it easier to get your name out there (especially when we move you up in search!). And it is easier for patients and potential patients to know exactly what procedures you specialize in. Plus, a beautiful, functional website gives potential patients an instant feeling of...

Four Reasons Your Small Business Needs a Content Calendar Too

by Amanda Reimondo @ Mainstreethost

When it comes to developing a successful content marketing strategy, staying organized should be top of mind. Here are our top four reasons that every business needs a content calendar.

The post Four Reasons Your Small Business Needs a Content Calendar Too appeared first on Mainstreethost.

Employee Spotlight – Katie Marrotte, Senior Graphic Designer

by ZGM @ Zero Gravity Marketing

Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit...

The post Employee Spotlight – Katie Marrotte, Senior Graphic Designer appeared first on Zero Gravity Marketing.

Best Option for Website SEO: WordPress, Squarespace, Wix, Weebly, or HubSpot COS?

by Rebecca Gill @ Web Savvy Marketing

Until recently, I hadn’t thought much about website SEO and which website builder was best for supporting search engine optimization efforts and best practices. I’m a WordPress girl after all, and in my head, WordPress is the only option. But recently, my private Facebook group has received a number of questions asking about SEO and... Read More

The post Best Option for Website SEO: WordPress, Squarespace, Wix, Weebly, or HubSpot COS? appeared first on Web Savvy Marketing.

Hotel Digital Marketing & SEO Solutions

Hotel Digital Marketing & SEO Solutions


TravelClick

Our Digital Marketing Suite offers SEO, social media, and content marketing solutions to increase brand awareness, drive bookings, and capture new potential customers.

Our New Online Photo Gallery Feature

by @ Louisville Web Design News | Logic Media

As part of our constant quest to continuously improve our services, customer service, and offer a better user experience with our products, we recently rolled out a newly redesigned online photo gallery, available for all current and new customers. The photo gallery is an add-on module to our custom designed Content Management System (CMS), which allows users to easily manage, edit, and update websites in a secure interface and now better manage their online photo galleries.

Our previous photo galleries feature was optimized for desktop use only. While the older galleries were viewable on smaller devices such as phones and tablets, with the new gallery, the photo browsing experience has been greatly improved. We expect that with the user experience and engagement being significantly better with the new gallery, we will see higher user conversion rates, lead generation and ideally higher sales for our customers.

The new gallery uses a responsive design, which allows for the proper display of photos regardless of the website visitor's device. In addition, touch-enabled devices such as phones and tablets allow visitors to easily swipe photos on the screen in order to navigate the photo gallery. The system also provides photos in a full screen view, for a more immersive photo browsing experience.

8 SEO Stats That Are Hard to Ignore | imFORZA Blog

8 SEO Stats That Are Hard to Ignore | imFORZA Blog


imFORZA

Some argue that SEO is dead or not as important anymore. These SEO stats prove otherwise - proof that you can't ignore SEO if you want to compete...

Search Engine Optimization

Search Engine Optimization


Ryte.com

Search engine optimization, in short SEO, refers to all measures aimed at improving the positioning of individual web documents in SERPs.

Who Uses The Internet in 2013 - A Demographic Breakdown of Internet Users

by @ Louisville Web Design News | Logic Media

Several years back, in the hope of further understanding the conversion tactics for internet users, we wrote an article regarding internet users and internet demographic breakdowns. Considering the nature and speed of change online, internet data that’s over three years old might as well be considered ancient. Here is a look at a more up to date demographic structure of the usage of the internet in 2013, and a comparison to how it has changed since 2010.

In 2013, 85% of the United States population is online - that's 85% of males and 84% of females. The age breakdown is:

  • 98% of users between ages 18-29 are online (up 5% from 93% in 2010)
  • 92% of users between ages 30-49 are online (up 11% from 81% in 2010)
  • 83% of users between ages 50-64 are online (up 13% from 70% in 2010)
  • and 56% of users 65 and over are online (up 28% from 38% in 2010)

Compared to the user data three years go, each of the demographic age groups experienced growth in usage. The vast majority of people under 50 are online, and those older are starting to catch up. Interestingly, it is the senior age group of 65 and over that experienced the highest increase in usage (up 28%) over the three year span. The 50-64 age group had the second largest usage growth (up 13%)..

The breakout by number of users in various household income levels also experienced a slight change:

  • 76% of users online have income of less than $30,00/year (up 16% from 60% in 2010)
  • 88% on online users have income levels of $30,000-49,999 (up 12% from 76% in 2010)
  • 94% of online users have income levels of $50,000-74,999 (up 11% from 83% in 2010)
  • 96% of online users have income level of $75,000 and higher (up 2% from 94% in 2010)

Most of the change in internet adoption by income came from the lower income groups of the country. With $30,000 and under users experiencing a 16% increase in the past three years and the $30,000-49,999 income group experiencing a 12% increase in users. Compare that with the $75,000-and-up income group experiencing only 2% growth in the last 3 years.

The demographic breakdown of users by level of education experienced a similar increase, with most of the user adoption in the lower educational level groups.

  • 59% of individuals without high school diploma user the internet (up 20% from 39% in 2010)
  • 78% of high school graduates use the internet (up 15% from 63% in 2010)
  • 92% of individuals with some college user the internet (up 5% from 87% in 2010)
  • and 96% of individuals with a college degree or higher user the internet (up 2% from 94% in 2010)

To further break down the demographics, with regard to race:

  • 86% of the white, Non-Hispanics population is online
  • 85% of the Black, Non-Hispanic population is online
  • and 76% of Hispanic population is online

With regard to urbanity:

  • 86% of urban population being online
  • 86% of suburban population being online
  • and 80% of rural population being online

The most interesting change came in the usage trend data of why users go online. Considering all the new possibilities and new features that the internet has come to offer within the last several years, it’s not surprising that online habits have become more diversified. However, a surprising percentage of users who access the internet for reasons previously listed in our original article remained about the same. Here are some of the reasons with more recent survey data that we found interesting:

  • 91% of individuals went online to use a search engine to find information (up 3% from 88% in 2010)
  • 88% of users access the internet to send or read e-mail
  • 84% of users access the internet to look into a hobby or personal interest
  • 84% of users access the internet to search for driving directions or maps (down 2% from 86% in 2010)
  • 78% of users access it to get news
  • 74% of users go online to pass time or for fun
  • 71% of users go online to purchase a product (down 4% from 75% in 2010)
  • 71% of users go online to watch video on YouTube or Vimeo
  • 67% of users go online to access social networks such as Facebook, LinkedIn or Google +
  • 65% of users go online to make hotel reservations
  • 61% of users access the internet for online backing
  • 53% of users access online looking for information on Wikipedia
  • 51% of users go online to search for information about someone they know or might meet
  • 46% of users go online to upload photos for future sharing
  • 30% of users go online to make a phone call using Skype or Vonage
  • 16% of users go online to use twitter

Considering this updated demographic and usage data, the question is no longer "does your target market use the web?". Instead, you should be asking what is the best way to capture your target market's attention while your target market is using the web, considering their browsing preferences. By using this data, marketing experts and business owners alike can tailor their marketing efforts to coincide with their target market's online browsing patterns and areas of interest.

Web Design with Content Management

by @ Louisville Web Design News | Logic Media

In my previous article, I introduced two website design options available to business owners that are first starting to shop for web design, and identified how the features and compromises of each fit with their unique business needs.

After identifying whether or not a custom website or a template layout best meets your business needs, the next factor to consider is the need for a content management system. A Content management system, or CMS allows website owners to easily update their own website, while providing a powerful framework for advanced website features such as online calendars, photo galleries, e-commerce, newsletters and other elements.

In order to determine whether or not a CMS would benefit your business, it is important to consider the nature of your business and ask yourself the following questions:

  • Is the nature of my business such that the content on the website will change frequently?
  • Is your business “program driven” to where an updatable calendar of events would make your website more useful or attractive?
  • Does your business sell products or services online? Would an e-commerce shopping cart benefit your visitors?
  • Is your marketing plan to run various business promotions via an online newsletter distribution system?
  • Is the nature of your business such that a custom, easy to update photo gallery would be a useful feature for your website?

If you have answered yes to any of the above questions, then a website driven by a content management system is the right fit for your business. A CMS gives business owners full control of their website and makes the website more relevant to the end users with up to date, useful information. At the same time, this keeps website owner’s maintenance cost lower by allowing them to control and edit their own content without per-hour or per-update costs.

At Logic Media, we understand that empowering our clients to update and change their own website content is a basic requirement in the modern online marketing age. Contact us today to schedule a complimentary demonstration of our custom designed content management system and see how it would benefit your business needs and simplify your online experience.

The Mighty Cheeseburger: How to Construct Your Content for the Perfect Bite

by Anne Leuman @ Online Marketing Blog – TopRank®

You might not know this but today, Sept. 18, is a national holiday to remember: National Cheeseburger Day. We know, we know, everyday now has an arbitrary national holiday that has little to offer outside of free food or funny tweets. But that doesn’t mean they aren’t worth celebrating. For our own National Cheeseburger Day [...]

The post The Mighty Cheeseburger: How to Construct Your Content for the Perfect Bite appeared first on Online Marketing Blog - TopRank®.

Is Facebook Getting Serious About Search?

by Advice Media @ Advice Media

It may seem like an exercise in futility to take on Google when it comes to search. Likewise, it seems a sucker’s bet to take on Facebook when it comes to creating a social network where you can post cat photos or brag about your trip to Aruba. To that end, both Google and Facebook have seemed content to dominate their realms, with Google abandoning...

Custom Web Design vs. Template Layouts

by @ Louisville Web Design News | Logic Media

Recently, one of my clients asked me a question regarding a web design service company that was attempting to sell him a $90/month website package that allowed him to make unlimited changes to the website himself at “no additional” cost.

Considering the vast number of companies providing a wide range of web design products, it’s hard to truly compare apples to apples if you’re not sure where and what you should start comparing.

Based on that question, I’ve decided to write a brief series of articles to address the issue, clarify some confusion and provide web site shoppers a baseline to start with when considering what web design option best fits their needs.

First, it’s important to consider what type of website you’re looking for. Basically there are two options to choose from, custom web design or template layout.

A template website consists of a pre-developed page layouts that allow web designers to make new pages with a similar design and style by simply inputting a client’s specific information into the pre-designed layout. Functionally, there is nothing wrong with template websites, but some disadvantages do exist. One of the major disadvantages is that the template sites are not unique, and there is nothing preventing your competition from buying the exact same “template layout” and designing a website similar to yours. Also, these websites often consist of table-based layouts instead of CSS, which caries design limitations and can hurt SEO/lead generation efforts. Due to the un-unique nature of the product, template layouts are generally sold at lower cost.

Custom websites are designed based on the unique needs of each client and the actual layout, design and development of the site reflect the client’s preferences, coincide with existing marketing materials and the overall scope of their business. Custom websites are designed from the ground up and coded from scratch, using various programming languages like HTML, CSS, and JavaScript just to name a few. They frequently have server-side components that allow websites to run advanced functions such as calendars, blogs and other custom software. Properly done custom websites are not table-based and generally generate better SEO/lead generation results. Due to the custom nature of the product, these websites take longer to produce and generally cost more then template layouts.

In the long run, when compared to the polished look of the design and superior lead generation, custom sites actually generate a better return on investment. At Logic Media we specialize in custom website design and focus on providing our clients with superior design and lead generation solutions.

Google Announces new Mobile Friendliness Tool

by @ Louisville Web Design News | Logic Media

This month, Google released a new Mobile Friendliness Test tool which can be found at https://search.google.com/search-console/mobile-friendly. This replaces the previous Mobile Friendliness Tool, and has a revamped, improved interface. Google's announcement continues:

Mobile is close to our heart - we love seeing more and more sites make their content available in useful & accessible ways for mobile users. To help keep the ball rolling, we've now launched a new Mobile Friendly Test.
The updated tool provides us with room to continue to improve on its functionality, and over time, we expect it to replace the previous Mobile Friendly Test. Additionally, of course this tool also works well on your smartphone, if you need to double-check something there!

After 2015's mobilegeddon didn't cause quite the stir it was supposed to, Google is doubling down on mobile friendly websites in 2016, an effort that will continue to push non-mobile sites further down the search results. This updated tool is just another signal from Google that they believe Mobile is the future.

Our Year End Giveaway is an SEO Package Worth Checking Out

by Rebecca Gill @ Search Engine Optimization – Web Savvy Marketing

Our agency uses a lot of software that ranges from templates and plugins to analytics and reporting. These tools have helped us function better as a company and they’ve greatly influenced my ability to make better decisions. I decided it would be great to share some of these helpful tools with our readers, so I kicked... Read More

The post Our Year End Giveaway is an SEO Package Worth Checking Out appeared first on Web Savvy Marketing.

Social Media Marketing for Doctors: You Need It and Here’s Why

by ccdmbgreiner @ Crystal Clear Digital Marketing

Of all the components of your digital marketing strategy, social media may be one of the most misunderstood. Although it is only one element of your marketing, social media marketing for doctors is one of the best ways to boost your brand’s visibility and find your target demographic. Whether you are an existing client or […]

The post Social Media Marketing for Doctors: You Need It and Here’s Why appeared first on Crystal Clear Digital Marketing.

Google Considering a "Buy" Button Right on Mobile Results

by @ Louisville Web Design News | Logic Media

There had been rumors for a while that Google would eventually put a "buy" button right on the search results to allow visitors to make a purchase while skipping the retailer's own online store. Now it appears that this is becoming a reality.

Mashable and The Consumerist are reporting that google is testing this feature now for mobile searches. This is partially a response to low mobile conversion rates, as customers are two times more likely to complete a purchase on a retailer's website on a a desktop, as opposed to a mobile device. With the new addition of the BUY button directly on the mobile device Google hopes to increase overall purchase ratio for mobile shopping.

According the the reports, Google will host the entire transaction, while the products continue to be supplied from the retailers. It's not completely clear from the reports what this means for the merchant processing portion, or how inventory control is managed.

Google also will start "deep linking" into select apps, which means that clicking on that mobile search result could open up the eBay app on your phone, for example.

Web Design: The Bottom Line-Cost vs Investment

by @ Louisville Web Design News | Logic Media

As I have mentioned in some of our previous blog posts, having a website that can’t be found by your potential clients during their time of need does not help your business. After discussing web design with many business owners, the “bottom line” starts to play a final role in their decision process. But when making that decision, a very important factor to consider is “you get what you pay for.” An unprofessional, poorly designed website without any search engine optimization could, in the end, actually cost a business more money than not having a website at all.

When business owners consider developing a new website or redesigning their existing one, Search Engine Optimization (SEO) factors should play a crucial role in their decision making process, as SEO is directly linked with return on investment. One sure way to miss out on proper lead generation from the search engines is to disregard some of the major SEO requirements such as:

  • Proper registration of the website with major search engines
  • Writing site content with search engine optimization features in mind
  • Clear on-site navigation
  • Proper development of on-page structure

When choosing a web design company, make sure to choose a firm that not only designs professional, top of the line websites, but also optimizes your design with all the major search engines to maximize your return on investment. At Logic Media, we strongly believe that no marketing effort, including web design, should be considering a “cost”, but instead be a long-term investment that continuously generates leads and expands your company’s market share year after year.

How many photos should I post on Instagram per day?

by Jason Parks @ The Media Captain

Written By: Jason Parks A common question I receive from business owners, entrepreneurs and marketing managers is, “how often should I post on Instagram per day?” My response is always a simple one… “Are you producing compelling content?” If you are not putting in the time and effort to produce great content or if you

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

Embracing the Google Knowledge Graph

by Rebecca Gill @ Web Savvy Marketing

The Google Knowledge Graph was first introduced in 2012. Since then it has diversified in the types of data presented and it has greatly expanded in usage. It now dominates search results and many people don’t even know what it is. The Knowledge Graph can sound really intimidating, but it really isn’t that scary. It’s a... Read More

The post Embracing the Google Knowledge Graph appeared first on Web Savvy Marketing.

Modern Age Marketing

by @ Louisville Web Design News | Logic Media

The other day, I came across an interesting article from December 2009 stating that 25% of the United States population has a cell phone in their home, but no landline. And what surprised me even more is that this number has doubled in the last 3 years. At first I was amazed that any industry can suffer such a quick market share drop in 3 years, not even considering the prognosis for the future, but then I started thinking of the current day marketing situation.

Back in the day, when I first decided to make the grown-up leap from my parent's home into the world of rent and mortgage payments, I didn't get a landline. Just like the 25% of Americans mentioned in the article, I'm part of the cell-phone-only household and have been for the last 10 years. When initially making that decision, thoughts of wasting money on a medium that would provide an additional outlet for telemarketers to "bug" me was the primary reason for my decision and I know I'm not alone in that thought process. As an average consumer I was trying to eliminate unnecessary bombardment by what in my thoughts were "useless" marketing solicitations (by the way at the time I was in the process of completing my marketing degree.) After all, we're bombarded by some 6000 marketing messages a day. Who can blame us for wanting some peace and quiet?

Now, after all this rambling, you probably want to know what my point is. Well, all of this thinking led to this thought. The idea of modern day marketing is changing very quickly and approaching marketing the old-fashioned way is no longer an option. The advertising media that most of us grew up with such as telephone marketing, newspapers, phone books and other print media are becoming, if they are not already, obsolete. Just think back to the early 1900's—things like appliances, services, groceries, beauty products and general household items were all sold and marketed by door-to-door "salesmen". This is a perfect textbook example of a marketing/sales approach that worked at the time, but would never fly in this day and age. Imagine what GE's quarterly profits would show if their marketing/sales approach consisted of a sales team that knocked on doors asking you if might need a new dishwasher. All I can say is Jack Welch would not be writing a book titled 'Winning'.

In order to "win" in the modern business world, whether it's simply staying in business, showing a profit and growing, or positioning your business for a successful future, taking an "old age" approach to marketing is not an option. Every business needs to rethink where they spend their marketing dollars and how they position their overall businesses marketing strategy. Spending your business dollars on old marketing media without any online presence simply means you're not thinking into the future. This does not mean that businesses should drop all of their current "old age" marketing efforts and move all the advertising dollars online. What I'm saying is, if your long-term goal is to continue to grow your business, show profit, and reach a target market with higher discretionary incomes, then developing a new marketing strategy that breaks through the advertising clutter and fits the "modern age" is the key.

The Best SEO is Human-Based SEO

by Rebecca Gill @ Search Engine Optimization – Web Savvy Marketing

This last weekend I the pleasure of speaking at WordCamp Miami. While I was fortunate enough to participate on two business panels, my main presentation was a solo one focused on search engine optimization. If you’d like to review my presentation, you can download the presentation on Sideshare, as well as view the livestream video... Read More

The post The Best SEO is Human-Based SEO appeared first on Web Savvy Marketing.

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

Our Top 11 Content Marketing Takeaways from #CMWorld 2017

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting [...]

The post Our Top 11 Content Marketing Takeaways from #CMWorld 2017 appeared first on Online Marketing Blog - TopRank®.

SEO for Large Websites: What You Need to Know

by ZGM @ Zero Gravity Marketing

Digital marketing for large companies is a different ballgame than it is for small, local businesses. With a wide audience...

The post SEO for Large Websites: What You Need to Know appeared first on Zero Gravity Marketing.

Chrome Security Warnings Step Up Their Game

by ZGM @ Zero Gravity Marketing

Earlier this year, Chrome (version 56) began notifying users if your site did not have an SSL certificate any time...

The post Chrome Security Warnings Step Up Their Game appeared first on Zero Gravity Marketing.

Build an Additional Revenue Stream that Supports your Traditional Media

by Caitlyn Hepler @ Amplified Digital Agency St. Louis

The digital age has brought about changes in almost every aspect of our daily lives. It has uprooted the way that consumers consume media, research products and services, listen to music, communicate, and make purchases – These changes that have led to systematic shifts in the way that businesses conduct their advertising. Traditional forms of […]

Search Engine Optimization Expert | SEO Company for Hire

Search Engine Optimization Expert | SEO Company for Hire


SearchEngineOptimizationExpert.com

I'm Tim Schmidt, self taught SEO Expert.  I can help you dominate search engines. As one of the original SEO experts, my experience dates back to 2002.  

SEO Competitive Research Is Vital to Your Marketing Efforts

by Rebecca Gill @ Web Savvy Marketing

SEO competitor research is a process that reviews existing and future competitors. This is something that has been done in traditional marketing for a very long time. When you weave SEO into the competitive research mix, you will expand your existing traditional competitors with additional online competitors. You might be asking why you would have both... Read More

The post SEO Competitive Research Is Vital to Your Marketing Efforts appeared first on Web Savvy Marketing.

Selling Your Online Business

by Admin @ SearchEngineOptimizationExpert.com

If you are interested in selling your web business, please contact me.  I work with some of the top website brokers in the business, but not only that, I personally buy websites for my own portfolio, development, and R & D.  There is nothing more fascinating to me than analyzing a website, which is probably […]

The post Selling Your Online Business appeared first on SearchEngineOptimizationExpert.com.

Long, Single-Page Web Design Trend

by @ Louisville Web Design News | Logic Media

Maybe you've noticed a trend recently regarding website design: the rising popularity of long, single-page, art-directed websites. Depending on your industry, business, and goals, this type of website may be a good option for you.

These websites work extremely well for businesses that typically don't have a lot of textual content, but can evoke an emotion with large, in-your-face photography and typography. Specifically, industries including restaurants, clubs, design and photography portfolios tend to do better with this type of website design.

What do you gain with a long, single-page website? Simplicity. You are forced into having a minimal menu (or, no menu at all), so the divisions of your page are very well defined. You also have interesting options around advanced browser rendering, including parallax scrolling, which is where different elements on a page scroll at different speeds.

Frequently, a single-page website will be divided up into a handful of sections, such as the top (a large graphic image and phrase), an “about us" section, possibly a menu or other information, and a location/contact section, and a footer.

On the other hand, you can lose the ability to rank well in the search engines if your single-page website is too heavy on the visual portion without much actual content. Without much content or specific pages dedicated to specific topics, it can be hard to rank for your target keywords.

Here are a few examples of well design single-page sites:

Does it sound like a long, single-page, art-directed website may be the right fit for your business? We can help you decide if it makes sense in your industry, and we can make it. Contact us today to get started!

Google Customer Match Email Address Targeting

by @ Louisville Web Design News | Logic Media

As Google announces another great marketing innovation called Customer Match, question arise regarding the true nature of privacy and the trust that Google users place in the company.

With Google’s newly rolled out service, marketers can upload a list of email addresses into an advertising campaign and assign specific ads to be displayed to those individuals as they perform specific searches on Google and other Google affiliate sites, such as YouTube and Gmail.

For example, if someone is on a mortgage company’s email list, the company could upload that list to Customer Match and start targeting those individuals when they perform specific searches related to the mortgage industry on Google. If a specific search is done for a competing mortgage company, a carefully crafted ad could steer them back to the advertiser, who is using Customer Match. Similarly, if someone were to do a generic search on YouTube for “best mortgage advice”, a company could target that individual with an ad during that search.

How It Works

The concept is similar to the current Google AdWords, but because of the ability to target a specific set of individuals, it allows advertisers to only spend their marketing dollars targeting individuals they have previously come in contact with. It could be looked at as a more personalized version of remarketing.

This new marketing tool is designed to compete with Facebook’s “Custom Audience” service, which has the same concept of targeting specific individuals by email addresses for targeted ads, as they browse Facebook. Facebook’s Custom Audience service has been available to marketers since 2012.

From the direct, targeted marketing standpoint this sounds like a great tool, both for Google, who already has the data and the platforms to be able to target specific individuals, and for marketers who would like to continue to target their existing or potentially new customers with targeted ads. From the overall, individual privacy standpoint, the concept continues to enforce the true lack of privacy and misplaced trust that we as users continue to place in large companies such as Google; and in this case, everyday individuals, that we at some point felt comfortable sending a simple email too.

Be Where It Matters - Search Engine Market Share

by @ Louisville Web Design News | Logic Media

To no one's surprise, the market share in the search engine world has been won by Google. Based on the latest reports for November 2009 by comScore Core Search Reports, Google is leading the U.S. market share with a commanding 71.6% of searches. Yahoo! continuously loses market share and currently holds second place with 15.4% of the search engine market. Microsoft's markets share (MSN/Live/Bing) is following in third place with 9.3%, but is experiencing some growth due to the Bing rebranding efforts. Ask.com has most of the remainder of the market share with 2.65% of the market.

Since 2004, Google has been dominating the U.S. search engine market share and has doubled its share over the last 5 years. Microsoft has been trying hard to gain against Google with its new Bing rebrand, but has only increased slightly over the last six months.

Source: http://blog.seattlepi.com/microsoft/archives/187736.asp

Tips For Finding Internet Marketing Services In Columbus

by Matt Brandenburg @ Matt Brandenburg

If you operate an online or offline business, you are probably well aware that the Internet is vital to your brand’s and company’s success. Unfortunately, even though most business owners understand the importance of Internet marketing, they do not have the technical know how to put these theories and strategies into action. So, if you […]

The post Tips For Finding Internet Marketing Services In Columbus appeared first on Matt Brandenburg.

Getting Maximum Exposure with Video SEO on YouTube

by Rebecca Gill @ Search Engine Optimization – Web Savvy Marketing

I’ll admit it – I avoided YouTube and video SEO for about as long as I could. This year it became overly apparent that I could no longer do so and I have to acknowledge YouTube and video for what it is – an SEO superpower. Once I moved past my avoidance, I dug into video... Read More

The post Getting Maximum Exposure with Video SEO on YouTube appeared first on Web Savvy Marketing.

Building Brand Awareness with Snapchat Geofilters

by Amanda Reimondo @ Mainstreethost

On-demand Geofilters make Snapchat a powerful marketing tool for businesses looking to engage with customers and increase brand awareness.

The post Building Brand Awareness with Snapchat Geofilters appeared first on Mainstreethost.

Why Your Team Needs a Growth Manager

by Sherice Jacob @ The Kissmetrics Marketing Blog

Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for the same kind of job? And if you’re a startup, which type should you hire and why? This article will help shine some light on one of the hottest and most lucrative jobs in the […]

The SEO industry is worth $65 billion; will it ever stop growing?

The SEO industry is worth $65 billion; will it ever stop growing?


Search Engine Land

SEO spend has been steadily growing since the early days of search engines, but is there an end in sight? Columnist Jayson DeMers looks at what factors might impact the growth of SEO in the near future.

Facebook Eliminates Ability to Modify Link Previews: What Does This Mean For You?

by ZGM @ Zero Gravity Marketing

If you run a Page for your business on Facebook, you’ve probably used the platform to share links with your...

The post Facebook Eliminates Ability to Modify Link Previews: What Does This Mean For You? appeared first on Zero Gravity Marketing.

The Best Internet Marketing Services Washington DC

by Matt Brandenburg @ Matt Brandenburg

If you are searching for an internet marketing service in Washington DC, there are many things to consider so that you don’t end up shopping for such services every 3-4 months. The wrong company can be a waste of your time and money in the long run. That is why you should do the research […]

The post The Best Internet Marketing Services Washington DC appeared first on Matt Brandenburg.

22 Ways To Analyse Logs Using The Log File Analyser

by screamingfrog @ Screaming Frog

Log Files are an incredibly powerful, yet underutilised way to gain valuable insights about how each search engine crawls your site. They allow you to see exactly what the search engines have experienced, over a period of time. Logs remove the guesswork, and the data allows you to view exactly...

Mobile Market Share 2014

by @ Louisville Web Design News | Logic Media

In addition to constantly tracking and trying to stay on top of desktop browser share numbers for the US we also track the browser share break down for Mobile devices.

Mobile and tablet online browsing traffic today accounts for almost 30% of overall web traffic and breaks down into the following market share percentages based on latest numbers reported by NetMarketShare.

  • 53.91% Safari (iPHone, iPad and iPod users)
  • 23.44 % Android
  • 12.94% Chrome
  • 3.51% Opera Mini
  • 2.31% Internet Explorer
  • .54% BlackBerry

With mobile and tablet users growing larger and larger in numbers more individuals will be using their non-standard devices as the primary browsing sources for the web.

At an alarming rate mobile users are quickly becoming primary users of the internet. Now, with over 75% of mobile users taking their phone to the bathroom with them the connection possibilities are truly endless. At the end of 2013 there were more mobile devices on Earth than people.

Mobile and tablet devices allow users not only an easier way to connect with their customers, but also provide different avenues for connections. With help of apps, social media, clever mobile sites and email marketing, businesses can now find more ways to stay connected with their customers and make their brand experience more enjoyable.

SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz


Moz

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

The Do’s and Don’ts of Email Marketing

by bmgadmin @ BMGcreative

If email marketing isn’t driving your business, you are not deploying it correctly. It shouldn’t, of course, be the sole source of advertising for your organization, but when done properly, it will drive an awful lot of potential customers your way. So let’s take a quick look at the things you should be doing to […]

The post The Do’s and Don’ts of Email Marketing appeared first on BMGcreative.

7 Biggest PPC Nightmares Sinking Your ROI

by Today's Industry Insider @ The Kissmetrics Marketing Blog

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]

Search Engine Optimization For Doctors & Medical Practices

Search Engine Optimization For Doctors & Medical Practices


Crystal Clear Digital Marketing

Did you know that four out of the five most-visited sites in the world are search engines? Search Engine Optimization for Doctors is...

Search on Phones is Now King

by MedNet Technologies @ MedNet Technologies

It’s no secret that Google has been continually moving its focus to mobile users over the past few years. But there has been a debate about whether people were using their phones for search in the way they utilize search on their desktop computers. Recent Google research says they are and then some. A study...

Marketing Metrics that Matter

by bmgadmin @ BMGcreative

If you’re in Marketing, you know that you are constantly asked to justify the results of your campaigns and efforts. When it comes to their success or failure, the numbers don’t lie! If you are reporting your numbers back to the CEO, it’s important to identify the right key performance indicators, or you may not […]

The post Marketing Metrics that Matter appeared first on BMGcreative.

SEO for Doctors 101

by ccdmbgreiner @ Crystal Clear Digital Marketing

In the competitive medical industry, every small improvement that you can make to your website’s search engine ranking can make an enormous difference in your practice’s bottom line. Your competitors are equally aware of the importance of search engine optimization, though, making SEO for doctors an arms race that seems to never end. If you’re […]

The post SEO for Doctors 101 appeared first on Crystal Clear Digital Marketing.

Post 1

by seopdigital@marketing @ SEOP | Digital Marketing Agency

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The post Post 1 appeared first on SEOP | Digital Marketing Agency.

Google Analytics Announces Demo Account Access For All

by @ Louisville Web Design News | Logic Media

Google Analytics, the powerful website analytics tool from Google, can be a complicated and daunting product to navigate, even for those experienced with it’s quirks and nuances. Add in e-commerce product data, and the complexity can skyrocket. Luckily, Google recently allowed everyone access to a Google Analytics Demo Account that is fully populated with data from their own Google Merchandise Store. The demo account contains e-commerce transaction data and traffic source data, as well as content data showing how users behave on the website.

This demo data can be added to your own analytics account, allowing you to see how a fully functioning analytics setup can be interrogated, sliced, and diced, and the types of information that can be gleaned from it. Google’s examples of ways to use the demo account include:

  • View all standard reports populated with real data from the Google Merchandise Store
  • View AdWords and Search Console integration related data
  • Alter reports by adding filters and secondary dimensions, and by changing the report view
  • View predefined dashboards and segments imported from the Solutions Gallery
  • Compare audience, acquisition, behavior and conversion performance to a previous date range period
  • Segment the data using your own custom segments
  • Create your own dashboards, custom reports, and attribution models

Read the full release here.

Some Advantages to Pay Per Click Advertising

by Advice Media @ Advice Media

At Advice Media, our mission is to make sure our client practice websites enjoy as much visibility as possible. For most clients, this entails a combination of both search engine optimization for organic search and pay per click advertising. Although we have always been big proponents of organic search, Google and Bing keep boosting the visibility of paid search, pushing organic results lower and lower...

The Unstoppable Growth of Social Media

by @ Louisville Web Design News | Logic Media

Not to anyone’s surprise, Facebook , the most buzzed-about social network website has displaced Yahoo and became the second most visited website in the United States after Google. Based on the latest traffic statistics from January 2010, Facebook’s unique number of visitors from Jan.09-Jan.10 hit 133,623,529, surpassing Yahoo’s numbers of 132,077,594 unique yearly visitors.

Of course, Facebook still has a long way to go in order to overpower Google for its number one spot in the nation with 147.8 million unique visitors a year, but when you compare the average amount of time visitors spend on the website, Facebook has a definite lead. The average United States user spend 11.6% of their time on Facebook, in comparison to 4.255% on Yahoo and 4.15% on Google.

When it comes to business and marketing, the implication for this shift is becoming more and more obvious--social media is already playing, and will continue to play a significant role in modern day marketing. Social media websites such as Facebook and Twitter have positioned themselves in a perfect position for extensive future revenue growth. Not only does Facebook draw vast amount of traffic, it also captures and involves visitor attention span for more time than any other website. Which, in the eyes of advertisers, makes Facebook a perfect duo of maximum number of eyeballs and maximum exposure time--in essence, marketing dollars well spent.

Today, Facebook stand in front of a great opportunity. Not only does the website provides high unique visitor traffic and high visitors involvement rates, it can also provide traffic and exposure information to its advertisers to establish the metrics to calculate the return on investment.

Current modern day marketing provides so many opportunities for advertisers to invest their marketing dollars in various forms. However, due to online shifts, only the marketing media that can provide measurable, quantitative results to their advertisers will be the ones capturing the advertising dollars and showing growth in the marketplace.

Browser Market Share 2014

by @ Louisville Web Design News | Logic Media

In a world with constantly changing technologies, it's extremely important to keep tabs on what changes effect your business's existence and functionally on the web and what steps should be taken to keep these changes on the positive side.

One major aspect of our responsive web design and development analysis comes in the form of browser testing. Different browsers can and do display and render websites in different ways, whether that's though available web fonts, image rendering, code adaptations or overall website display. It's necessary for us to make sure our websites render and function properly between all browsers, and their various versions.

In our constant attempt to stay current with the times, we run a periodic browser share analysis on our own data, track national averages and run comparisons of the two.

Here are the latest national browser market share as of March 2014 reported by NetMarketShare:

  • 48.97% Internet Explorer (IE)
  • 16.73% Chrome
  • 14.48% Firefox
  • 13.04% Safari (including iPhones)
  • 3.60 Android Phone Browser
  • 3.18% Other
  • Most notably, the major changes from a year ago include a slight decrease in the market share for IE, a slight increase for Chrome, and decrease for Firefox.

    Driving the changes with mobile browsers, Safari experienced an increase in the browser share as well as Android. This is basically attributed to higher numbers of individuals accessing the web from their phones and tablets.

    Within the 48.97% market share for Internet Explorer (IE) we further track the breakdown between IE browser versions:

    • 21.14% - IE 8.0
    • 15.71% - IE 11.0
    • 8.76% - IE 9.0
    • 7.12% IE 10.0
    • 4.15% - IE 6.0-
    • .80% - IE 7.0

    The various versions of IE create the most issues when it comes to browser compliance and capabilities of a website's display and functionality. However, on a positive note, with new Windows computers having the IE browser settings come preset for automatic updates, hopefully this will lead to less confusion and quicker updates for novice users, making our job of browser testing and compliance easier.

Why Segmentation is Vital to Your Marketing Success

by Sherice Jacob @ The Kissmetrics Marketing Blog

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s […]

Employee Spotlight – Evan Hoeflich, Digital Marketing Strategist

by ZGM @ Zero Gravity Marketing

Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit...

The post Employee Spotlight – Evan Hoeflich, Digital Marketing Strategist appeared first on Zero Gravity Marketing.

Screaming Frog Drinking Bottles Giveaway

by screamingfrog @ Screaming Frog

It’s time for another giveaway. This time, you can win some very cool Screaming Frog aluminium drinking bottles. You’ve probably been told you should drink more (water), so why not keep hydrated in SEOtyle? Sorry. The large capacity (770ml) and twist on lid make them perfect for water at your...

How Startups Can Avoid Making Common Marketing Errors

by Steph Mojica @ MAXBURST

Like a falling domino, one certain type of marketing error can eventually flatten a company. When running a website, startups often blur the duties of marketing teams and web developers. The most noticeable side effect is a reduced bottom-line and revenue. It’s vital to understand how the roles of the developer and marketer differ. When […]

The post How Startups Can Avoid Making Common Marketing Errors appeared first on MAXBURST.

Run an e-Commerce Store? Then Join Me for Life Off Summit

by Rebecca Gill @ Web Savvy Marketing

Lift Off Summit is the perfect education event for e-commerce store owners. This five day event will feature 21 speakers and cover topics ranging from SEO to affiliate management. Why Should You Attend the Lift Off Summit? Great Speakers – This online event has some of the best names in the e-commerce and marketing world. Many of them... Read More

The post Run an e-Commerce Store? Then Join Me for Life Off Summit appeared first on Web Savvy Marketing.

Why Agencies Shouldn’t Guarantee SEO Results

by bmgadmin @ BMGcreative

Why You’ll Never Get a Guarantee of Success from a Reputable SEO Company If you look closely at Google’s support page on Search Engine Optimization, you’ll find one line that is particularly interesting. It simply reads, no one can guarantee a #1 ranking on Google. This might counter what you’re currently expecting from a search […]

The post Why Agencies Shouldn’t Guarantee SEO Results appeared first on BMGcreative.

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom

by Ashley Zeckman @ Online Marketing Blog – TopRank®

The pressure is on! Content marketers are being expected to create more with less. And often, that means creating more content without adding additional team members. Unfortunately, the content copywriters are often the ones that bear the brunt of these situations which can be exhausting and cause content burnout. To help ease the pain, Workfront’s [...]

The post 4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom appeared first on Online Marketing Blog - TopRank®.

Long Term Investment vs. Short Term Fix

by @ Louisville Web Design News | Logic Media

After discussing the state of today’s economy and its effect on retail buying patterns with one of my customers, I’ve discovered that in almost every industry, the public’s buying pattern has changed to purchasing items for a long term investment instead of short term fixes. This got me thinking on the implications the economy has on marketing and what should be considered “smart marketing solutions” in the current economic situation.

As all economists and financial analysts have indicated, the shopping and investing patterns of the general public depend on their economic outlook. When the overall financial situation of the country stands on shaky ground, their perspective on the economic outlook starts to change. Individuals start to think more into the future and develop more long-term goals for their business. Questions such as these arise:

  • What is a smart, long-term financial investment?
  • What can I do long-term to make my business not only survive but grow?
  • What can I do to (for the lack of a better word) “outsmart” my competition and capture a larger market share in my industry?

When trying to analyze various marketing efforts and their implication in the long-term vs. short-term range, I’ve tried to position our company and examine where our products and services fit into the mix. What we offer with web design, search engine optimization, conversion optimization, and general online marketing perfectly fits into the long-term criteria of a marketing mix. Instead of investing your limited advertising dollars into a short-term medium that has a limited exposure time with your target market, why not invest into a service that not only functions without an expiration date, but actually presents itself as the way of the future in marketing.

Don’t get me wrong-I’m not saying that short-term marketing efforts such as direct mail, newspapers, magazines, radio and TV ads are the wrong way to advertise. These media can be great when trying to stir hype and generate quick leads. However, when it comes to the duration period of these efforts and overall return on investment, the results fall short of most marketing expectations.

Unlike short-term marketing efforts, web design and search engine optimization can and do produce long lasting results when implemented property. A properly designed website with accurately positioned conversion optimization techniques and advanced search engine optimization produces outstanding, quantifiable results with high return on investment ratios.

I’ve always been a numbers person (not saying I’m great at math), but when presented with the number of overall clicks generated to a website, the number of those that came from search engines, and the number that converted to leads and sales, it’s not hard to extrapolate and calculate the potential return on investment for website design. Even if a business owner has a poor conversion ratio, when it comes to incoming leads to generated sales, the investment still pays for itself over and over.

As a business owner, instead of considering quick fix, short term solutions that almost never pay for themselves, contact our professional team of experts and see how an affordable investment into a proper website and search engine optimization set-up can set you on the right path for long-term profits.

August Isn’t Just for Back to School Planning

by Caitlyn Hepler @ Amplified Digital Agency St. Louis

With summertime in full swing, it’s hard to think about the winter holidays that are slowly approaching, but if you’re a small business, an innovative and well planned marketing strategy is imperative during the holidays. Trends over the last few years have indicated that the buying season is growing in length, shoppers are spending more, […]

Best Podcasts for Entrepreneurs and Small Business Owners

by Rebecca Gill @ Web Savvy Marketing

This year I’ve rekindled my love for podcasts. It started when I began listening to ZenFounder and only increased once I found Entrepreneur On Fire and Online Marketing Made Easy With Amy Porterfield. As I push through my gym visits and long car rides, I’ve truly come to love plugging into a podcast and listening to... Read More

The post Best Podcasts for Entrepreneurs and Small Business Owners appeared first on Web Savvy Marketing.

Advantages and Cost Savings of Custom Web Design

by @ Louisville Web Design News | Logic Media

At Logic Media, we believe that the ability to have a professional website that is directly tailored to each client's unique online needs is a necessity in our business. Therefore, about 7 years back, we decided to only offer our clients truly custom web design services. And when we say “custom”, we truly mean custom.

Back in 2003 when we first started designing client websites, we began by utilizing widely available open source CMS software to run the back end of our client websites, as many other web design companies still do today. However, with years of experience and having an extensive background in software design and development, we decided to go down the path of building our own custom back end CMS to allow our clients to have full control of their website without relying on unstable, third party software.

Custom web design is significantly different from cookie-cutter template design because it gives our clients the competitive edge they need to stand out from their competition in the marketplace and present a better appearance with their website’s digital storefront. Instead of spending the same amount of money on a Wordpress website layout only to find yourself trying to adapt the generic template layout to fit your specific business, we recommend creating a website that is tailored to your exact specifications, doesn’t look like anyone else’s site, and the best part of all is that it costs you less than what most charge for a “customized Wordpress template site” that is basically a pre-bought template layout with your logo.

Why is Custom Website Design Better

The Takeaway

Despite the common opinion that custom web design costs more when compared to cookie-cutter template Wordpress sites, our custom designs not only cost less from the start, but continue to cost less to maintain over the lifespan of the website. The best part is that our custom sites actually deliver exactly what our clients are looking for, instead of trying to reshape their business into someone else's template.

  • The Amazing Look and Professional Feel

    After getting a thorough understanding of our client's business needs and marketing goals, our custom web design approach allows us to plan, design and develop a website that is professional, beautiful, functional and allows you to put your business's best foot forward, gaining you a competitive edge among your competition.
  • Customized to Your Exact Specifications

    Unlike other out-of-the-box, cookie-cutter template designs, a custom design allows the website to take on it’s own independent, superior, high-end feel without any constraints. It therefore becomes an exact fit for the true needs of our customers, unlike any template design layout.
  • Designed for the Future

    The nature of custom web development allows our clients the capability to grow their website's size and features into the future without having to go through numerous redesign phases and additional costs associated with redesigns. Any custom or non-standard features in other CMSs require the integration of plugins or modules, which frequently expose the entire site to being hacked. Also, a full CMS update, required to stay ahead of website attacks, may or may not be compatible with different plugins or templates.
  • Fully Controllable with a Content Management System

    All of our custom websites sit on an easy to use Content Management Systems that allows our clients to have full control of their website without having to depend on any unreliable, third party content management software. Due to the high-profile nature of many other CMSs, there are new attacks and exploits for them found every week, requiring time consuming and complicated patching to the CMS and plugins. Our CMS has a spotless track record, and all clients receive new features as they are rolled out.

Superbowl 2014 Commercials - Hits and Misses

by @ Louisville Web Design News | Logic Media

Each year, super bowl commercials are full of hits and misses, with occasional backfires and controversy pushed to the limits. This year, Coca Cola got its share of criticism for their “America the Beautiful” ad. Maserati kind of blew it with their “being different” ad. I’m not sure that’s the angle they should have played considering it’s hard not to know you’re different when your car starts at over $100,000. But, of course, in the long run, what is 4 million dollars to a company with 634 million dollars in yearly revenue.

But without spending too much time criticizing the bad ads, let’s talk about the good ones. Doritos hit the jackpot by utilizing their super bowl spot to the fullest, as true marketing geniuses evolving their entire marketing campaign around the idea of the ads themselves. Unlike most companies who spend millions of dollars making their ads themselves and then purchasing the 30 sec spots, the Doritos marketing team took the bull by the horns and made their 4 million dollar investment go all the way instead of just hoping that the purchase would create enough attention to justify the expenditure.

Starting in 2006, the Doritos marketing team started an ingenious social media marketing push by setting up a content for fans to submit their super bowl ads, with this year’s final pick earning one million dollars. Each year the company’s contest receives thousands of entries and a slew of visitors drawn to the website to cast their votes for the winning ad.

This year’s winning ad, called “Time Machine”, features a perfect trifecta of successful advertising, including a cute kid, a cute dog and a enticing plot all cleverly revolving around the love for Doritos. Even the runner up ad called “Cowboy Kid” didn’t stray far from the wining ad concept by also featuring a cute kid, a dog, and their love for Doritos.

Despite the always-rising prices for the 30 second Super Bowl spots, the demand never seems in short supply, and as usual carry a hoopla of post game analysis and brand building. Of course, that might be enough for some companies, but more agencies should take a lesson from the Doritos handbook and stretch their 4 million dollar investment even further by properly build their marketing campaigns around the brand and the ad spots, involving their brand’s loyal fans, utilizing social media channels and generating organic hoopla to promote their brand.

Using SEO To Maximize Your Content Marketing Strategy

Using SEO To Maximize Your Content Marketing Strategy


Jeffbullas's Blog

Search engines are an integral part of your content marketing strategy. In this article we discuss the core ingredients to success.

If You’re Emailing Your Patients, the Question is When

by MedNet Technologies @ MedNet Technologies

Many of our MedNet | Advice Media clients use email marketing to their current and potential patients. While any communication with your patients is valuable, there are some things to consider when creating and sending your next email. First some facts about email marketing There are more statistics on email marketing than time to go...

4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

by Today's Industry Insider @ The Kissmetrics Marketing Blog

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top […]

Website Design and Online Marketing with Conversion Optimization In Mind.

by @ Louisville Web Design News | Logic Media

At Logic Media, we strongly believe that having a great looking website that doesn’t generate any visitors or results is pointless. As the business owner, your goal should be to have a professionally designed website that is property marketed and optimized for high conversion rates--possibly through Conversion Optimization Services.

What is Conversion Optimization?

Conversion optimization is part of the online marketing process that establishes an engaging experience for your website visitors in order to persuade them to take the desired action, whether it’s the purchase of a product, initiating contact for a quote, downloading software or subscribing to your newsletter. Properly developed websites that are conversion optimized generate more sales, leads and subscribers while building brand equity for your business. In essence, it is simply converting your website visitors into life long customers.

Conversion optimization generates permanent effects that help your company increase sales with your existing marketing budget, produces higher return on investment from the increase in overall sales, and produces higher customer retention rates.

How does Conversion Optimization work?

Before starting the conversion optimization process, the business or conversion optimization specialist should measure the current conversion rate and establish a historical baseline for future comparison. Ongoing and accurate measurements will provide the business owner with clear data that proves that the techniques and changes are having a positive effect on their bottom line.

The second step to an effective conversion optimization is understanding your company’s target audience and market, and developing a message and feel for your website that would appeal directly to your target audience. Afterward, implement the desired message into the initial development or redesign of your website. Professional web designers will evaluate your website and will position your the architecture, layout, content and calls for action based on the researched patterns of your target audience and industry.

As a business owner, you should select a web designer that not only produces top of the line professional websites, but also takes all the necessary steps in Internet marketing to position your company for high conversion rates that produce a positive Return on Investment year after year.

SearchCap: Google EU offer, SEO mistakes & YouTube ads

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google EU offer, SEO mistakes & YouTube ads appeared first on Search Engine Land.

The Founders Origin Stories of ZenFounder

by Rebecca Gill @ Web Savvy Marketing

I recently had the honor of joining Sherry Walling on the ZenFounder podcast. Sherry and her husband, Rob Walling, have been running a seven part series on entrepreneurs and the stories behind their products and services. What I find so special about these stories is that people – even very public people – are so... Read More

The post The Founders Origin Stories of ZenFounder appeared first on Web Savvy Marketing.

Best SEO Jokes

by Admin @ SearchEngineOptimizationExpert.com

If you can’t laugh at your own self, or your profession, you take yourself too seriously! A few times a year, I do public speaking on Internet Marketing strategy and other related topics, and I always like to get the crowd warmed up before I get into my educating. This year, in Orlando, Florida, I […]

The post Best SEO Jokes appeared first on SearchEngineOptimizationExpert.com.

Building Brand Awareness with Snapchat Geofilters

by Amanda Reimondo @ Blog – Mainstreethost

On-demand Geofilters make Snapchat a powerful marketing tool for businesses looking to engage with customers and increase brand awareness.

The post Building Brand Awareness with Snapchat Geofilters appeared first on Mainstreethost.

Four Reasons Your Small Business Needs a Content Calendar Too

by Amanda Reimondo @ Blog – Mainstreethost

When it comes to developing a successful content marketing strategy, staying organized should be top of mind. Here are our top four reasons that every business needs a content calendar.

The post Four Reasons Your Small Business Needs a Content Calendar Too appeared first on Mainstreethost.

Columbus SEO Company | Central Ohio Search Engine Optimization Marketing Firm

Columbus SEO Company | Central Ohio Search Engine Optimization Marketing Firm


MyWebWoW

Your Columbus & Central Ohio Search Engine Optimization Marketing firm. SEO that will work for your marketing plan. Call 614.725.5345

Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

by Amy Higgins @ Online Marketing Blog – TopRank®

It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results [...]

The post Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video appeared first on Online Marketing Blog - TopRank®.

Medical Website Design That Works

by ccdmbgreiner @ Crystal Clear Digital Marketing

As a digital services firm that exclusively serves clients in the medical industry, we’ve collected a great deal of insight over the years into medical website design that works. If we were to summarize the current state of web development for the medical industry, we would say that the standards for medical website design are […]

The post Medical Website Design That Works appeared first on Crystal Clear Digital Marketing.

Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld

by Joshua Nite @ Online Marketing Blog – TopRank®

The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the [...]

The post Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld appeared first on Online Marketing Blog - TopRank®.

How to Do Customer Engagement If You’re In a Unique Niche

by Today's Industry Insider @ The Kissmetrics Marketing Blog

I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your […]

The Top 19 Free SEO Tools [Infographic]

by Paul Mergenhagen @ Blog – Mainstreethost

Discover Our Top 19 Free Tools for Successful SEO. Our recommended tools are distinguished by five categories:
Keyword research, On-page SEO, Technical SEO, Analytics and Marketing tag management

The post The Top 19 Free SEO Tools [Infographic] appeared first on Mainstreethost.

Local Snapchat GeoFilter Strategy for Your Business!

by Alex Krempasky @ The Media Captain

There’s no doubt that there’s a new channel dominating social media right now and it’s grown to the point where brands can’t ignore it. According to Search Engine Watch, 60 percent of people between the ages of 13-34 use Snapchat. That adds up to about 100 million daily active users. Just to put that in

Google's New Approach to Paid Ads Layout

by @ Louisville Web Design News | Logic Media

In recent months, Google has changed their search results page layout for purchased ads, decreasing the number of ads displayed from a total possible number of 11 ads per page, down to a new maximum number of 7 ads per page.

In addition to the number of ads displayed, the layout of the ad section has been changed to in-line ads only, completely eliminating the right-side ad rail on desktop displays. For high search volume terms, Google will now display 4 ads above the organic search results with 3 more ads being listed below the organic search results.

The new layout would drive some general display and pricing structure changes for all ads, including an increase of pricing for the top 4 ads and overall increase in price for first place placement options.

With a limited number of ads being shown on Google’s main page, lager volume advertisers are now forced to increase their minimum keyword bids and overall daily budgets to continue to have first page ad placement.

Advertiser ads listed in the main body of the page have always generated more leads and produced better returns for the advertiser. In comparison, ads on the right hand side of the screen generally produced relatively few clicks and had a much smaller return on investment. Even though Google’s new change is implemented with the hopes of improving general advertiser return on paid advertising campaigns, as a side result it will generate more revenue for Google.

New questions continue to arise about the effectiveness of each position for ad placement and the general return on investment between first, second, third and forth positions. Most people agree that five through seven, at the bottom, are considerably less effective.

Getting Maximum Exposure with Video SEO on YouTube

by Rebecca Gill @ Web Savvy Marketing

I’ll admit it – I avoided YouTube and video SEO for about as long as I could. This year it became overly apparent that I could no longer do so and I have to acknowledge YouTube and video for what it is – an SEO superpower. Once I moved past my avoidance, I dug into video... Read More

The post Getting Maximum Exposure with Video SEO on YouTube appeared first on Web Savvy Marketing.

Announcing SEObits – A New SEO Podcast

by Rebecca Gill @ Search Engine Optimization – Web Savvy Marketing

Many years ago I had a friend suggest I launch a podcast. I dismissed it and dismissed the idea each time someone else mentioned the same idea to me. In my mind there were tons of podcasts in the WordPress industry and I just didn’t want to be another one. Then over the 18 months... Read More

The post Announcing SEObits – A New SEO Podcast appeared first on Web Savvy Marketing.

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice


Smart Insights

Our recommendations on SEO best practice Search Engine Optimisation (SEO) is arguably THE most cost-effective digital marketing technique, but also the most challenging to get right. Our SEO resources are aimed at marketers who need to ask the right questions …..

SEO Statistics to Know in 2017 - Web Presence Solutions

SEO Statistics to Know in 2017 - Web Presence Solutions


Web Presence Solutions - Digital Marketing, SEO Services

Here is a focused list of 25 SEO Statistics 2017 - Stats to know. And all our SEO statistics include links to the source for more info and context.

Website Marketing & Search Engine Optimization Packages (Maine SEO)

Website Marketing & Search Engine Optimization Packages (Maine SEO)


Maine Hosting Solutions - WordPress Development, Search Engine Optimization

Search Engine Optimization Packages (Maine SEO) - Improve your site’s search engine rankings, plus social media outlets, let our team do the heavy lifting.

What is a Website Builder?

by Rebecca Gill @ Web Savvy Marketing

Whether you’re just starting a business or want to move your existing brick and mortar business online, you’ll need to locate a website builder to get you and your brand online. Website builders come with a variety of options, so it is important to find one that fits you and your website. So what is a... Read More

The post What is a Website Builder? appeared first on Web Savvy Marketing.

What is domain authority and how does it impact SEO?

by Jason Parks @ The Media Captain

Written By: Jason Parks One of the first questions I receive from prospective clients who are interested in search engine optimization services is, “How long will it take for my business to populate on the first page of Google?” There are many factors that go into an SEO strategy, but it isn’t rocket science. If

The What and Why of Google Search Console

by Rebecca Gill @ Web Savvy Marketing

Google Search Console is a must have account for owners of blogs and websites. It is critical for SEO because it helps webmasters understand Google’s view of their website or blog. And the great tools inside Google Search Console don’t stop at reporting. Google also provides multiple data points and suggestions for resolving issues you... Read More

The post The What and Why of Google Search Console appeared first on Web Savvy Marketing.

Is Scott Keever SEO Miami FL A Good Fit For My Business?

by Matt Brandenburg @ Matt Brandenburg

If you need an SEO contractor for your Miami, FL business, you may have already come across the name of Scott Keever SEO. You’ll have to see whether this company is worth considering. This isn’t too difficult to decide, provided that you know what to look for in your SEO partner. Research the Potential Keywords […]

The post Is Scott Keever SEO Miami FL A Good Fit For My Business? appeared first on Matt Brandenburg.

What Google’s Mobile-First Indexing Means to You and Your Website

by Rebecca Gill @ Search Engine Optimization – Web Savvy Marketing

This month Google made a major announcement on the future of search and stated it would break away from the traditional desktop search index (aka database of websites and blogs) and move to a mobile-first search index. Google indicated this shift was coming at industry conferences, but made the change official with an article on... Read More

The post What Google’s Mobile-First Indexing Means to You and Your Website appeared first on Web Savvy Marketing.

Google Changes Guidelines for Google Places

by @ Louisville Web Design News | Logic Media

In the endless and already confusing world of Search Engine Optimization, marketing agencies and individual business owners alike are trying to gain better rankings for their websites, clients and keyword terms. And now, Google throws another wrench in the works making things even more “complex”, yet again.

Those who have done their research and due diligence for basic SEO tactics have probably registered themselves with Google Places. Their listings have been approved, verified and posted on the happy world of Google search—possibly for years. All is well. Well, not really! Based on Google’s newly released guidelines for “quality” listings, your business listing might no longer meet their new criteria, and, in turn, be rejected from Google Places. And what’s worse, your account could be permanently suspended without any option for reactivation. And you won’t even know unless you actively check your Google Places Dashboard.

Things you can do to get back to normal:

One, if your listing is still active and functioning on Google Places in “Approved” standing, it wouldn’t be a bad idea to read over the new guidelines and make sure it meets the newly established requirements.

2. If your listing has been rejected, but without account suspensions, you can correct your listings to adhere to the new guidelines to prevent any rejections in the future.

3. In the worst case scenario, if your listings have been rejected and your account has been suspended, you will need to create a completely new Google account/profile, resubmit your business listing (make sure to adhere to the new guidelines!) and go through the regular verification, registration and approval process.

Of course, that’s the easy party. The most complex questions lay in the Guidelines themselves. If you consider the fact that when you submitted the business listing initially you have provided the most accurate and quality information possible (after all, why would you not?), now Google is saying that this information or the presentation of that information is inadequate. But, instead of identifying what part of your listing information they found inadequate, they simply disable the whole listing, or entire account, with one blanket statement of “rejected” because it didn’t adhere to Google quality guidelines.

Having researched this issue, I’ve found that it is not uncommon at all, and never is any difinitive reason provided for the rejection or suspension. Now, I understand that Google doesn’t have time, resources or interest in helping thousands of businesses adhere to Google guidelines. However, as I function in the world of software it would be pretty accurate to assume that the system that scanned the business listing has precisely identified what "quality guidelines" any particular listing has failed to meet. It would have been trivial to extend that helpful information to the kind folks who freely give Google their information and marketing dollars.

Search Engine Market Share Update for 2015 - Desktop and Mobile Searches

by @ Louisville Web Design News | Logic Media

Once a year we take an updated look on the overall Search Engine Market Share for the U.S. market and compare the change to the past 12 months. Here are the latest numbers broken down based on the Q2 comScore Report and their change from the last 12 months:

Desktop Search Engine Market Share

  • Google – 64.0% of the market (with 11.2 billion monthly searches)
    With net decrease of 3.3% over the last year
  • Bing – 20.3% market share (with 3.5 billion monthly searches)
    With net increase of 2.1% over the last year
  • Yahoo – 12.7% market share (with 2.2 billion monthly searches)
    With net increase of 1.9% over the last year
  • Ask – 1.7% market share (with 301 million monthly searches)
    With net decrease of 0.7% over the last year
  • AOL – 1.2% market share (with 202 million monthly searches)
    With basically no change over the last year

When analyzing the numbers, it appears that most of Google’s market share loss was due to a slight gain for Bing and Yahoo, with Bing finally breaking the 20% share mark this year.

While seeing Google’s share decline over the year could appear worrisome, remember these numbers only represent traditional desktop searches and do not account for any mobile or tablet browsing. Mobile and Tablet represent a significant portion of the overall search market and continues to grow each year.

Mobile and Tablet Search Engine Market Share

When taking a look at the mobile and tablet search engine market share breakdown on a Global scale, Google is leading the pack with majority of the market. Here are the most recent Q2 numbers for mobile browsing:

  • Google – 91.84% market share
  • Yahoo– 5.98% market share
  • Bing – 1.68% market share
  • Baidu – 0.23% market share – popular in China
  • Ask – 0.04% market share
  • AOL – 0.01% market share

view infographic larger »

Sources: comScore June 2015 SE Rankings, NetMarketShare Mobile SE Market Share

RSS Fix

by Admin @ Leads Online Marketing

Temporary Post

The post RSS Fix appeared first on Leads Online Marketing.

360i

360i


360i

Forrester's Search Wave 2016 leader, 360i's search marketing services help brands move past traditional paid search and SEO, investing in envelope-pushing staff and innovation to drive bottom line results.

Website Design for Credibility and Impression

by @ Louisville Web Design News | Logic Media

In the late 19th century when the mass public was largely unfamiliar and uncomfortable with personal banking, newly established banks had to go a long way to build credibility, trust and confidence in the bank with its investors and customers. As part of the confidence and credibility building process, banks would design their facilities with grand entrances, impressive architecture, ornate lavish decorations, fancy furniture and secure vaults. All to make potential investors or clients feel secure and confident when placing their life savings into a trustworthy bank. To this day, our banks still follow the same concept when establishing a new bank or banking branch. However, in today’s world, the confidence-building factor has been taken to a whole new level. Banks build impressive skyscrapers, hire executives with lengthy resumes and spend millions of dollars on marketing to build that same trust and confidence once required to operate a professional business.

Why am I talking about banks in a web design article? Because the same factors of confidence, credibility, value and trust that banks try to achieve apply to most, if not all online businesses.

Upon the initial visit to your web page, your prospective clients will decide whether or not your company and your website can help them and service their needs. Within the first 8 seconds upon landing on your web site your visitors will determine:

  • Is your company Credible?
  • Can your company provide Value based on their needs?
  • Can your company be Trusted to do business with?

As a business owner, you only have a short moment to make the right impression, and your website design plays a crucial role in conveying the message of confidence and value. This confidence, established properly, can convert your website visitors into lifelong customers.

Consider these statistics:

  • The number one reason why potential clients leave your site is due to Bad Design.
  • Companies lose 48% of their sales because websites fail to build confidence and value.
  • Over 90% of your potential clients will visit your website when considering doing business with your company. I know I will. How about you?

A professionally designed website with proper search engine optimization will go a long way when building the necessary confidence in your business that visitors expect. When hiring a web design firm, choose a team that can develop your company website with confidence factors to build value, credibility and trust, and in turn grow your overall brand awareness and equity. A property designed professional website can:

  • Automatically change the perception of your business in the marketplace
  • Build confidence with prospective clients
  • Increase your company’s overall value
  • Maximize your client conversion rate from all advertising channels

In modern day marketing, if you fail to impress your clients and can’t offer them helpful, valuable solutions when visiting your website, then all facets of your advertising and marketing campaign are damaged.

Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld

by Joshua Nite @ Online Marketing Blog – TopRank®

The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the [...]

The post Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld appeared first on Online Marketing Blog - TopRank®.

Give Influencer Content Programs a Promotional Edge with Digital Advertising

by Steve Slater @ Online Marketing Blog – TopRank®

It happens almost every single time. I’m finally settling in to stream a few episodes before I go to bed for the day. I fire up the old Netflix machine and there it is… options… lots of them. There are shows I’ve seen before that I might want to watch again. Genres that I’m interested [...]

The post Give Influencer Content Programs a Promotional Edge with Digital Advertising appeared first on Online Marketing Blog - TopRank®.

Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

by Amy Higgins @ Online Marketing Blog – TopRank®

It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results [...]

The post Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video appeared first on Online Marketing Blog - TopRank®.

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Some pig. Terrific. Radiant. Humble. In the classic E.B. White novel, Charlotte’s Web, these simple yet impactful words save a life and make another better. And for prolific writer, marketer and speaker Ann Handley, these words also make the title character the best content marketer in the world. “In just four [phrases] she had to [...]

The post 5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’ appeared first on Online Marketing Blog - TopRank®.

What do you need to know about business promotions on social media networks.

by @ Louisville Web Design News | Logic Media

The marketing industry is always trying to find new and exiting ways of business promotion, and lately, social network promotions have become the latest hype in the industry. Social networking channels such as Facebook, Twitter and LinkedIn, just to mention a few, have presented companies with opportunities to have a direct communication channel with their clients and customers while creatively handling their PR. However, as important it may be to have a presence on these sites, social media should never replace or act as a primary web presence for any company. Social media can act as a powerful tool toward business promotions only if it is paired with other online marketing methods.

It is always important to target potential leads and clients when they require your type of service and expertise. Social advertising media tend to act as a passive sources of advertising that usually appeals to each individual's interests, while other online marketing efforts such as search engine optimization and search engine marketing appeal to individual's at their time of need. SEO and SEM techniques, therefore, ensure that your company's exposure is maximized at the time when a potential client is ready to make a buying decision.

Source: http://www.reencoded.com/2009/12/11/social-media-isnt-enough-why-you-need-a-dedicated-web-presence/

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

Put Your Best Content Forward with Google Posts

by Ryan Yaeger @ Blog – Mainstreethost

Google Post snippets are a new way that Google has enhanced the capabilities of Google My Business to help small businesses promote their content, events and other highlights within search results.

The post Put Your Best Content Forward with Google Posts appeared first on Mainstreethost.

A Week of SEO Blunders

by Rebecca Gill @ Web Savvy Marketing

SEO blunders can happen to even the most well intentioned companies. This last week I encountered two cases of multiple SEO mistakes that happened to companies I know well. Seeing it happen to people I like is hard. Having a Come to Jesus SEO moment with people I’m professionally and emotionally invested in is even... Read More

The post A Week of SEO Blunders appeared first on Web Savvy Marketing.

50 Influential Women in Content Marketing 2017

by Lee Odden @ Online Marketing Blog – TopRank®

With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content [...]

The post 50 Influential Women in Content Marketing 2017 appeared first on Online Marketing Blog - TopRank®.

Pinterest Announces Promoted Pins

by @ Louisville Web Design News | Logic Media

Earlier this year, Pinterest rolled out “promoted pins” the marketers in the U.S., a feature that would allow users to promote their pins to gain higher exposure to promoted products and services.

The purchase of promoted pins allows advertisers to select specific pins for promotion in particular categories that could be targeted toward a pin’s intended target market. Additionally, individuals who wishing to sell their product online will soon be able to link their Pinterest posts with third party e-commerce software (shopping cart) such as Shopify or Demand Ware through “buyable pins”, coming later this month.

During the announcement of the new service, the company released the following statement:

“We believe Promoted Pins should make the Pinterest experience better for everyone. We think advertising can play a big role in helping people get inspired and bring their future plans to life, which is why we want Promoted Pins to be among some of the best Pins you see on Pinterest—beautiful, actionable and interesting.”

The company has specific guidelines and specifications for what type of products and services advertisers can promote, but the general summary is that all non-nefarious types of pins will be allowed.

In the past, gaining true exposure through Pinterest for any one particular product was extremely hard as the overall volume of “pins” in each category is very high. As a result, most pins would get lost in the mix the second they were posted to the site. This new feature allows individuals to gain true exposure to their pins, and, in turn, drive more traffic to their sites, whether ecommerce or blog.

In comparison to most online advertising venues (or at least the most credible one, Google AdWords) Pinterest clicks cost significantly less. Similar to Google AdWords, advertisers only pay for direct clicks to their pin’s website and not the impression volume, which in my opinion more accurately represents an acquisition of a contact.

In our personal experience, using promoted pins for our e-commerce product sites we have noticed a tremendous increase in exposure for our pinned ads, an overall increase of website traffic, and an increase in overall sales at a fraction of the cost compared to Google AdWords. The back end interface of the system is still in need of some tweaking for easy of campaign reporting and analysis, but overall we are very pleased with the product.

From the business standpoint, the rollout of the promoted pins feature sets Pinterest up as a very attractive candidate for future investments and a higher IPO, which is no doubt part of their overall plan.

SEO Certification Training | Search Engine Optimization Course

SEO Certification Training | Search Engine Optimization Course


Market Motive

SEO certification training course helps you to master Search Engine Optimization best practices to your improve search engine visibility. Enroll now!

Digital Advertising Set to Be a Critical Element of the Marketing Landscape in 2017

by bmgadmin @ BMGcreative

Digital media is being consumed at an incredible rate, to the point where a significant portion of any marketing audience will come from digital devices. While print and television mediaadvertising still lead in total market spending, in 2017, it is expected that we will see up to $41.9 billion spent on mobile advertising, according to […]

The post Digital Advertising Set to Be a Critical Element of the Marketing Landscape in 2017 appeared first on BMGcreative.

Search Engine Optimization - Go Fish Digital

Search Engine Optimization - Go Fish Digital


Go Fish Digital

SEO Overview

What’s New with The Media Captain

by Jason Parks @ The Media Captain

What’s New with The Media Captain The one constant with our team of digital marketers on a daily basis is that we consume more than 15 cups of coffee. In between, we are keeping up with algorithm updates, new website trends and client initiatives, all of which vary on a day-to-day basis. We wanted to

Additive manufacturing at IN(3D)USTRY – from needs to solutions and evolutions

by J-P De Clerck @ i-SCOOP

Industrial additive manufacturing and industrial 3D Printing in evolution – definitions, research, examples and resources from Barcelona Industry Week event IN(3D)USTRY. Additive manufacturing might not be the best known and certainly most mentioned aspects of the whole Industry 4.0 range of technologies/applications but it’s certainly one of the most exciting, promising and ground-breaking ones (for […]

Screaming Frog SEO Spider Update – Version 7.0

by screamingfrog @ Screaming Frog

I’m delighted to announce Screaming Frog SEO Spider version 7.0, codenamed internally as ‘Spiderman’. Since the release of rendered crawling in version 6.0, our development team have been busy working on more new and exciting features. Let’s take a look at what’s new in 7.0. 1) ‘Fetch & Render’ (Rendered...

Yelp's New Video Review Feature

by @ Louisville Web Design News | Logic Media

Yelp has recently rolled out a new video review feature to their business listing categories that allows users to upload a short video reviews, along with or instead of a photo.

Videos can be anywhere from 3-12 seconds long and would allow users to make review posts from their mobile devices. Yelp's executives hope that this new feature will “help reviewers fully capture the atmosphere of a restaurant, store or other small businesses, better than they could with a photo alone."

Because over 70% of Yelp's review photo uploads already come from mobile devices, this new feature seems like a natural transition toward offering a better, further engaging experience for users who are trying to gain more insight into a particular business or service. Yelp's service is designed to filter out any inappropriate user posts, just like it does with current review system.

More accurate reviews of businesses will allow users to make better decision when selecting which business should or should get their dollars. Hopefully, this will make it easier to further weed out businesses that provide poor service and bad customer experiences.

From the birds eye view, this feature sounds like a decent idea, however, just like all of Yelp's other reviews, the draw backs are that none of the information, including the reviews themselves, photos and videos can be verified for accuracy. Unlike the Google review services that only allows verified users to post review, Yelps leaves their gates open to all users and all types of reviews. This raises the question, what prevents individuals with bad agendas from posting negative reviews to purposely harm a business? Only now, they have the option of further harm with a video upload.

Currently, first-time reviews that aren't active on Yelp frequently have their reviews “sandbagged", so their review has less impact on a business's overall score. Some say that even first-time reviewers that post video reviews will have their review weighted more than text-only or text-and-photo reviews by a first-time reviewer.

Further more, to further promote the new video review feature, Yelp plans on promoting the position of business listings with video reviews to the top of the pack, creating a unbalanced representation for businesses with higher star reviews. Considering that video reviews aren't verified, there is a very real opportunity for Black Hat Search Engine Optimization and review spam.

Episode 2 – How to Deploy a Digital Marketing Strategy

Episode 2 – How to Deploy a Digital Marketing Strategy

by Jason Parks @ Media Captain's Digital Marketing, SEO & E-Commerce Podcast

Which digital channels should you focus your attention towards for your business? In The Media Captain’s second podcast, we discuss how to allocate budget and how to decide whether Google or Social Media is best for your business.

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

Plastic Surgery Website Design That Works For You

by ccdmbgreiner @ Crystal Clear Digital Marketing

Choosing a plastic surgeon is a decision that, for many people, will require hours of research. Undergoing plastic surgery has become somewhat routine — especially in affluent areas — but making the decision to go under the knife still requires a great deal of trust. There are certain risks involved with plastic surgery — not […]

The post Plastic Surgery Website Design That Works For You appeared first on Crystal Clear Digital Marketing.

SEO: Google Announces HTTPS as a Ranking Signal

by @ Louisville Web Design News | Logic Media

A few days ago, Google announced on their webmaster central blog that HTTPS is now one of the various ranking signals that Google uses to determine website rank. They are careful to state that it is [currently] only a very minor ranking factor, but it may become more important in the future. The original article can be found at http://googlewebmastercentral.blogspot.com/2014/08/https-as-ranking-signal.html.

HTTPS is the secure, encrypted protocol used to transfer web content to browsers. Enabling HTTPS requires the website owner to purchase or acquire a "certificate" that is trusted by browsers. These can vary from free to thousands of dollars per year, depending on the level of verification that certificate providers perform to validate that you are who you say you are. Banks and other financial institutions, for example, frequently use the EV or "Extended Validation" certificates to reassure visitors that they are actually on the bank's website and not a phishing site.

The internet community is mostly united, saying that this move by Google is a good thing. In general, HTTPS internet traffic cannot be snooped on by anyone in the middle who has access to your web traffic. This ranges from people at coffee shops to your employer, and even the network provider themselves. A more secure internet is a better internet.

The downside is, of course, the extra cost. While Google has not indicated if any less weight will be assigned to sites using the "free" certificates, most companies will choose to purchase one from one of the reputable certificate authorities. Additionally, any site using HTTPS is required to have it's own dedicated IP address&emdash;something that is in dangerously short supply. Most hosting providers charge extra for additional IP addresses. On the other hand, this monetary burden only helps to establish the authority of sites that properly implement HTTPS.

Homepages Rarely Convert Because These 6 Elements Are Often Ignored

by Today's Industry Insider @ The Kissmetrics Marketing Blog

No, this headline isn’t clickbait. This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign that many marketers still ignore critical homepage elements. And conversions are lost for these simple reasons. I’m not going to rehash what […]

Have You Been Listening to SEObits.fm?

by Rebecca Gill @ Web Savvy Marketing

In June I launched a new SEO podcast called SEObits.fm and before I realized it, the summer flew by and twelve episodes have been recorded and published. In case you missed them, here is a list of what I’ve chatted about each week: EP 1: SEO is a Journey and Not a Destination EP 2:... Read More

The post Have You Been Listening to SEObits.fm? appeared first on Web Savvy Marketing.

Google Real Time Search

by @ Louisville Web Design News | Logic Media

OneUpWeb, an online research marketing firm recently performed an eye-tracking study regarding recent integration of Real-Time search results into the Google searches. With this addition, Google’s goal is to update the real-time stream feed for searches based on live web traffic from tweets, news articles, Yahoo Answers and other sources. As of last three month you might have noticed a scrolling feature in the organic Google search results constantly updating with “relevant” information regarding your query.

Like the majority of the population, I’ve only recently learned of Real-Time search result concept. And considering my interest in the developments and changes in the search engine world and their marketing implication, I had to do some research and analysis.

After running a quick search on Google for Hurt Locker, it being the most recent “pop cultural event” due to the recent Oscar win, the Google search results did include a real-time stream. It included various publication reviews of the movie, opinions on the recent Oscar wins, and general public twitter feeds regarding the subject. How relevant or useful was the real-time results? Well, personally I didn’t find the real time results to be any more helpful than the regular organic results and somehow I assigned less credibility to the stream.

As for the result of the study, to no one’s surprise the vast majority of the survey group had never heard of real-time search results prior to the study and after learning about the concept only one quarter of the surveyed group cared about the real-time results. The real-time results could potentially be useful in some searches depending on general interests and information needs of the user; however, the organic search results do seem to be more relevant, and in most cases more credibility is assigned to the organic search results as opposed to the random public twitter feeds on the matter.

I do think that as social media continues to develop online, Google’s real-time results will consist of more relevant and useful information and carry more value for the end user. However, for now it’s still work in progress. It would be interesting to see how the real-time search feed continues to evolve and become a bigger part of the organic search results.

Marketing for Doctors in the 21st Century

by ccdmbgreiner @ Crystal Clear Digital Marketing

Choosing a new doctor isn’t an easy decision. Advice from friends and family members can help, but many people looking for doctors will conduct some of their research online even if they’ve received advice from others. When a potential new patient searches online for a doctor, how many times do you think that your name […]

The post Marketing for Doctors in the 21st Century appeared first on Crystal Clear Digital Marketing.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

Email Marketing: What’s Old is New Again

by Ryan Yaeger @ Blog – Mainstreethost

Tamagotchi pets, Crystal Pepsi, Zima: it seems like all of our favorites from the ‘90s are making comebacks in 2017, and it’s true of email, too.

The post Email Marketing: What’s Old is New Again appeared first on Mainstreethost.

A Little Animation Goes a Long Way

by Colleen Loos @ MAXBURST

Code animation with the goal of streamlining your website and maximizing profits. Adding animation to a webpage is like breathing oxygen into a still-life painting. Beware though; too many movable graphics on your website can get in the way when visitors try to find what they need. Image optimization is very important during the design […]

The post A Little Animation Goes a Long Way appeared first on MAXBURST.

How To Fetch & Render (Almost) Any Site

by screamingfrog @ Screaming Frog

From time to time, we’ve struggled to get access to Google Search Console quickly from a client to perform a fetch and render. Or, we’ve just wanted to perform a fetch and render on a third party site that isn’t verified to us, to understand how it renders, or test...

The Best SEO is Human-Based SEO

by Rebecca Gill @ Web Savvy Marketing

This last weekend I the pleasure of speaking at WordCamp Miami. While I was fortunate enough to participate on two business panels, my main presentation was a solo one focused on search engine optimization. If you’d like to review my presentation, you can download the presentation on Sideshare, as well as view the livestream video... Read More

The post The Best SEO is Human-Based SEO appeared first on Web Savvy Marketing.

Dynamic Website Design

by @ Louisville Web Design News | Logic Media

In the ever changing world of new technologies, the realm of website design is constantly adjusting to keep up with new, updated methodologies and software. One thing that has been changing over the years is the size of an average monitor screen as well as the average browser size and browser resolution, causing website designers to reconsider the dynamic nature of their website design.

Complicating this even more, the landscape of the web browser itself has been changing over the years. Today, a large portion of web browsing and online searches are done on non-traditional devices such as mobile phones and tablets, creating even a higher need to consider the dynamic nature of each website.

When starting a website design project, one of the first factors that comes up for consideration is the decision of the website width. Website width can be determined or designed in a number of ways.

The traditional route and the one that is probably the mostly widely known is the fixed width design-a concept where the website designer builds a website to a specific number of pixels. This causes the website size be set and display at the same width between all browsers, mobile devices and tablets.

Another option that has been popular in recent years is a website design with a fluid or “liquid” layout. This design technique adjusts your website width based on the size of your user’s browser window or browsing device. Therefore, if an individual has a large size monitor and uses a web browser that stretches the entire width of the screen, a fluid layout would accommodate the user and size the website to fit the wide screen.

More recently, however, the responsive design has been invented and carries a similar idea as the fluid design. It is more advanced in that it addresses the more recent issues of website browsing on multiple types of devices including variously sized computers and their browser screens, mobile devices such as iPhones or Androids and tablets like an iPad. By accommodating all types of users, regardless of their web browsing preferences at any one time, a responsive design is often referred to as the “holy grail” of website design methods. This feature-rich approach comes with the downside of extra complication and complexity, including multiple versions if images at different sizes, and considerable testing.

When starting your website design project consider the type of users who will generally use your website and think of the most appropriate route to take when setting your website width. Whether you choose to design your website in a fixed width, fluid or responsive design, none of the routes are wrong as long as your website displays properly on your target market’s screen and carries a high conversion rate.

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

6 Online Marketing Trends to Prepare for in 2017

by bmgadmin @ BMGcreative

In 2017, your marketing efforts are more important than ever before. With changes in the way that people search, interact online, and spend, you’ll need to make sure that your business is in a good position to reach your target market and create rewarding interactions. While the rest of 2017 isn’t going to require a […]

The post 6 Online Marketing Trends to Prepare for in 2017 appeared first on BMGcreative.

Website Design - Long Home Page Trend

by @ Louisville Web Design News | Logic Media

Website design trends and features are always evolving based on design, code, browser capabilities and general design and marketing trends. Back in 1999 when we first started dabbling in web design, website standards were very different from where they are today. Over the last decade, websites have evolved to be the forefront of a company’s image online. With this, it has brought a great deal of change to the industry, making websites better, faster and conversion driven.

Today’s Websites

Instead of accomplishing the simple goal of just being there, now websites drive the true nature of the business, being responsible for lead generations, customer retention and brand growth.

Today, one of the web trends that drives the design industry is a long home page format website that touches on different aspects of the business and highlights them in various sections of the home page. Often these have incorporate interactive features for hovers, text slides, and fade ins.

Features of a Long Home Page Website

  • Visitor Welcome Area
  • Business Contact Information Highlight
  • Call For Action Areas/Features
  • Showcase of business services
  • Showcase of business projects, clients and/or awards
  • Personnel Highlights
  • Website Photo Gallery Highlight
  • Social Media Section
  • Membership and Association Area
  • Contact Form Area
  • Sitemap Footer

Website Long Home Page Benefits

With a long list of possible options to highlight on the home page, business owners can quickly and more effectively capture the attention of their website visitors. This allows them to grow their new customer base as well as increase retention rates for existing clients.

  • Visitor Retention
  • Overall Website Appeal
  • Organized Structure
  • Increased Conversion Rates
  • Client Retention
  • Customer Involvement with the Website
  • Multi Product and Service Showcase

If you’re in the market for a great website and just not sure where to start, give us a call. We are experts at knowing the type of features and characteristics that drive and deliver great websites for all types of businesses in any industry.

Uber Leading Innovation

by @ Louisville Web Design News | Logic Media

Innovations and changes in technology standards usually drive innovative changes that lead to a better experience for the consumer. Through this change, some industries that are otherwise stuck in the pre-technology era of operations are forced to take notice, reevaluate their business models and improve their functionality and services, in order to keep up with the new innovations from competition and to stay in business.

Without this innovative and revolutionary thinking by some, none of our user experiences would improve and they would remain in the dark ages of pre-technology. Today, well known companies such as Apple, Amazon, Netflix, Square and YouTube are part of our everyday lifestyle that we can't imagine functioning without. But, as recently as 5 years ago some of these didn't exist or were considered to be risky startups that were taking an innovative approach into an industry that otherwise didn't exist or existed under a different set of rules. Their innovative approach to business and services sparked a slew of new types of companies that now exists solely because of the new industry concept and approach. It also forced industries and companies that otherwise would have remained unchanged to step up their game to compete or shut their doors forever. In other words, by creating better products and services for us, they drive and force others into change (and hopefully innovation).

Just like these companies, Uber is at the forefront of such innovation and industry change. The company is now completing its next round of funding for $1.4 billion, and now valued at $18.2 billion, but didn't even exist 3 years ago. A Silicon Valley start up that took its origins in offering a luxury cab service geared around a mobile app, is now offering all around taxi services all over the world and causing the outdated taxi service providers to take notice and rethink their operations that have been stagnant for over 100 years. These incumbents must come up with their own version of consumer friendly technology oriented services that competes with Uber in order to stay in business.

Uber, who claims to be adding 20,000 new jobs every month and has a company mission of turning “ground transportation into a seamless service and enable a transportation alternative in cities that makes car ownership a thing of the past" doesn't have it easy. For starters, many are criticizing their “dynamic pricing model" that adjusts the fare rates based on the demand of service by increasing rates during the periods of extreme demand. Others are accusing the company of operating under the radar of existing taxi laws, stealing the competition's drivers, and price gouging. Most of this criticism and bad press is generated by those holding an interest in the old-school taxi industry, an industry that is heavily “regulated" by the government and operates under what I would classify as a “mob" or “cartel" type of approach. Despite the existence of multiple competing taxi companies in every city, they all stick together, determine pricing structures and hold the market hostage under their rule.

Because of companies like Uber, who are coming into their new markets and offering consumers a better and easier choice unaffected by miles of red tape and unethical operations, old-school taxi companies are now scrambling to find ways to compete with this new business model, hoping to keep their slice of the market and stay in business.

In the world of innovation, who is being hurt? Those who have failed to adapt to new demands of the market and technology on their own. Companies who have been happily growing by making easy money through their own price fixing, under the table deals and holding consumers hostage to their own comfortable ways. With technology being at the forefront of everything, I hope more old-school companies will start to take notice and start offering consumers better experiences not out of necessity and the pressure from competition, but because it's the right thing to do. Otherwise, in another 5 years, no one will ever care that one day they even existed.

Five things that you should know about your White Hat SEO Techniques

by Team MHS @ Maine Hosting Solutions – WordPress Development, Search Engine Optimization

This post is a reminder to assess your SEO Activities on a regular basis. What may be a great SEO technique last month may be killing you in Google today. White Hat SEO Techniques are the way to go. Once you go down the slippery road of trying to trick Google, its just a matter of time before you hit a dead end, and sometimes there is no turnaround.Read the rest

Archive: Team MHS
Original Post: Five things that you should know about your White Hat SEO Techniques
Originating Website: Maine Hosting Solutions - WordPress Development, Search Engine Optimization
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